Celebrities join National Geographic’s Planet or Plastic #DebrisTrackerChallenge

The #DebrisTrackerChallenge garnered support from celebrities such as Sonu Sood, Neha Dhupia, Ali Asgar, Chetan Bhagat and Mouni Roy

e4m by exchange4media Staff
Updated: Dec 12, 2019 12:49 PM
National Geographic Debris Tracker Challenge

As part of National Geographic’s multi-year global initiative Planet or Plastic?, a women-led team of experts is documenting the movement of plastic waste from source to sea along the River Ganga in Bangladesh and India. To enable participation from individuals to support the on-going research, National Geographic is urging individuals to join the #DebrisTrackerChallenge, using the Marine Debris Tracker app, which allows individuals to collect the plastic trash and track the items that are being collected.

The #DebrisTrackerChallenge has witnessed support from some of the country’s most celebrated personalities such as Sonu Sood, Neha Dhupia, Ali Asgar, Chetan Bhagat and Mouni Roy, among others who collected and tracked plastic items in the Marine Debris Tracker app while plogging – jogging and picking up litter, a growing exercise trend that is good for both, environment and individuals’ health. These personalities showed support to the cause on social media, and further encouraged their followers to keep the environment clean while promoting fitness.

Co-designed by National Geographic’s global explorer, Jenna R. Jambeck, the Marine Debris Tracker is an open-data citizen-science tool to track footprint of global plastic litter. The app is used to compile global data on the amount, distribution and type of debris observed or collected by users. The user simply needs to download the app and capture data by adding the waste to the database while enabling public involvement. The app is available on Android and iOS. This information gathered using the app is helping build a better picture of marine debris around the world, which could help inform strategies and policies to combat the problem.

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