Rohit Sharma roped in as LaLiga’s first brand ambassador in India

The cricketer is the first non-footballer to be appointed as Brand Ambassador by LaLiga globally and will be the face of the league in India

e4m by exchange4media Staff
Updated: Dec 12, 2019 3:24 PM
Rohit Sharma

Cricketer Rohit Sharma has joined hands with LaLiga - Spain’s football league - as its brand ambassador in India. He is the first non-footballer in the history of the league to have signed the dotted line with them. Rohit comes on-board following a series of major initiatives by LaLiga in India since 2017.

Rohit is the current ICC World No. 2 and is the only batsman in the history of the game to have scored 3 double hundreds in the 50-over format including the world record 264. He is expected to help catalyse the growth of football across the country.

LaLiga has made focussed efforts in India since 2017 to nurture the sport and build the brand in the country. In the two years since LaLiga opened its office in India, the league has undertaken several key initiatives here like the launch of a one of its kind grassroots development programme, LaLiga Football Schools, a pioneering broadcast partnership with Facebook to provide all 300+ matches for free for Indian audience, bringing a top European club, Girona FC to India for the first time and many more. The association with Rohit Sharma is yet another major initiative by the league to further catapult the momentum football has been gaining in India.

Jose Antonio Cachaza, Managing Director, LaLiga India said, “India is a very important market for LaLiga from a global perspective, we came here in 2017 to get a better understanding of the pulse of the nation. Over the past two years, and after several ground-breaking initiatives, it is obvious that India has a huge appetite for football. Rohit Sharma is the perfect example of this, inspite of being the most renowned face in Indian cricket right now, he is also an ardent football and LaLiga fan. In his persona on and off the field, Rohit embodies the LaLiga standards and principles. We are elated to have him as LaLiga’s first ever non-footballer brand ambassador and as the face of our brand in India.”

On the association, Rohit said: “Football in India is in its global growth trajectory and it is heartening to see that it is no more considered as the ‘sleeping giant’. Over the course of the past 5 years, we have witnessed a significant growth in the interest for football in India. Credit must be given to everyone associated with it, including the fans.”

“I am truly delighted to be associated with LaLiga. It’s encouraging to see the Spanish giant have made inroads into the Indian football ecosystem through their grassroots programme. Personally, I see this as an interesting journey for me into the beautiful game with LaLiga. I look forward eagerly to connecting with the football fans in India.”

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