The current run of LaLiga on MTV has seen a 3x rise in reach vis à vis last season, according to Viacom18's Anshul Ailawadi

exchange4media Staff Sep 2, 2021 8:17 AM

In a chat with e4m, LaLiga MD Cachaza lets us in on the league's fruitful partnership with Facebook

exchange4media Staff Jan 7, 2021 8:50 AM

Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning after Covid, businesses plans in India, and more

Misbaah Mansuri Dec 7, 2020 9:02 AM

Conceptualised and produced by India On Track, the campaign will have a 360-degree rollout across various platforms

exchange4media Staff Feb 22, 2020 7:34 AM

During the five-season partnership deal, Indian football fans will get an opportunity to engage with the league and showcase their knowledge by creating their own virtual teams

exchange4media Staff Dec 14, 2019 11:04 AM

The cricketer is the first non-footballer to be appointed as Brand Ambassador by LaLiga globally and will be the face of the league in India

exchange4media Staff Dec 12, 2019 3:14 PM

At the e4m Martech Mumbai 2019, Jose Antonio Cachaza, Managing Director of LaLiga India spoke about using technology to market to the sports fans

exchange4media Staff Nov 27, 2019 8:52 AM

Rajiv Poddar, Joint MD of tyre manufacturing company BKT and José Antonio Cachaza, MD, LaLiga India, share insights on the impact of the association for both parties

Noel Dsouza Oct 10, 2019 8:41 AM

The presence of LaLiga matches on Facebook provides real-time interaction with fans & engagement with viewers has been good, says Cachaza, Managing Director, LaLiga India  

Noel Dsouza May 10, 2019 8:08 AM

From April 1 to June 30, 2019, LaLiga Football Schools will be hosting special training camps for students in 8 cities in India

exchange4media Staff Mar 28, 2019 4:21 PM