Date-wise News

Star Plus continued to lead the urban market and Zee Anmol the rural market

exchange4media Staff 25-October-2018

Video ad format continued to account for half of the ad revenue, with Video Website Card increasingly becoming the format of choice with advertisers launching new product/service

exchange4media Staff 25-October-2018

Studio Mojo was set up last year by the former CEO of iStream.com, Radhakrishnan Ramachandran to tap into the fast growing regional video entertainment market

exchange4media Staff 25-October-2018

These real-time bid changes are based on user intent, seasonality and sales trends to stay one step ahead of the curve

exchange4media Staff 25-October-2018

Total Revenue has grown by 2.8% to Rs. 5875 million in current period from Rs.5713 million in Q2 last fiscal

exchange4media Staff 25-October-2018

The #IAmIndia campaign has been conceptualised in collaboration with The Word Jockey Creative Content Studio

exchange4media Staff 25-October-2018

VMLY&R will be in charge of building a strategic approach for Oriflame India through social media channels

exchange4media Staff 25-October-2018

Part of the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance

exchange4media Staff 25-October-2018

Having 23 years of experience, Banerjee's work has won him multiple accolades both, nationally and internationally

exchange4media Staff 25-October-2018

Zenith has elevated its Managing Partner and Head, West & South, Ajit Gurnani to the role of Chief Client Officer, and Jai Lala has been appointed as Chief Operating Officer

exchange4media Staff 25-October-2018

Creates VMLY&R Health, Ogilvy Health and Wunderman Health

exchange4media Staff 25-October-2018

We look back at how these iconic brands and their communications began reigning on the hearts and minds of consumers in India.

Misbaah Mansuri 25-October-2018

The security breach is said to have affected 3 billion email accounts worldwide and up to 200 million US users

exchange4media Staff 25-October-2018

exchange4media Conclave 2018 will be held on November 16 and will see decision makers from the media & advertising industry discuss trends that assist them in growing the overall business

exchange4media Staff 25-October-2018

Guest Column: You cannot achieve anything on your own, you are dependent on many other people being fantastic at their jobs, says Chief Executive of Ogilvy India

Kunal Jeswani 25-October-2018

The authors in a freewheeling chat with exchange4media opened up on the genesis of the book, their visions and the journey of authoring it

Misbaah Mansuri 25-October-2018

Fever FM continued to lead in Mumbai and Delhi with 17.4 per cent and 19.6 per cent respectively

exchange4media Staff 25-October-2018

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