RAM Week 40: Radio City and Radio Mirchi lead in Bangalore and Kolkata respectively
Fever FM continued to lead in Mumbai and Delhi with 17.4 per cent and 19.6 per cent respectively
Published - 25-October-2018
In Week 40 of the RAM ratings, Fever FM continued to retain its leadership position in Mumbai and Delhi. Radio City and Radio Mirchi retained their top positions in Bangalore and Kolkata, respectively.
In Mumbai, in a universe of 12.2 million listeners, Fever FM ruled with 17.4 per cent share, followed by Radio Mirchi with 14.4 per cent. Radio City climbed to the third spot with 13.3 per cent. Early morning followed by mid-morning and morning time band observed the highest listenership on total radio.
Fever FM continued to lead in Delhi as well, with 19.6 per cent share in a universe of 16.5 million listeners. Radio City and Radio Mirchi maintained their second and third spots with 13.5 and 12.3 per cent, respectively. Mid-morning followed by night and early-morning observed the highest listenership on total radio.
In Bangalore, in a universe of 5.3 million listeners, Radio City maintained its leadership with improved 26.2 per cent share, followed by Big FM and Radio Mirchi. Both held on to their spots with 18.6 and 16.9 per cent share, respectively. Afternoon followed by evening and night observed the highest listenership on total radio.
Radio Mirchi, Fever FM and Big FM retained the top three spots in Kolkata in a universe of 9.5 million listeners, with a share of 19.7 per cent, 18.2 per cent and 16.7 per cent, respectively. Afternoon followed by morning and mid-morning observed the highest listenership on total radio.For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK