Studio Mojo names Mithun Koroth as Business Development Director
Studio Mojo was set up last year by the former CEO of iStream.com, Radhakrishnan Ramachandran to tap into the fast growing regional video entertainment market
Studio Mojo, the Bangalore based regional video network, has roped in Mithun Koroth as their Business Development Director to be based in Mumbai. Studio Mojo was set up last year by the former CEO of iStream.com, Radhakrishnan Ramachandran to tap into the fast growing regional video entertainment market.
Koroth will work with OTT platforms for creating original programming in various regional languages. He will also be responsible for licensing regional language content to Telcos, IPTV players and OTT players both in India and in markets such as Middle East and North Africa region and Southeast Asia where there is huge appetite for regional content.
He joins Studio Mojo from Sony Music where he was leading the video business vertical. He has 15 years of experience in the Television and Online media space. Having started in Programming and TAR at MTV he moved on to MTV Desi. He was instrumental in the Viacom 18’s foray into the digital space. He played a pivotal role in the association of STAR India’s deal with the premier video social networking site along other digital partners. He has also helmed the role at creating campaigns and thought provoking content plans for various priority shows for STAR, like Satyamev Jayate. Mithun. He was also responsible for drafting the operations and the creative frame work for Star’s OTT platform– Hotstar. Following which he moved to Sony Music to lead the Video Business vertical which is responsible for the digital success of Music Video content across all regions.
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