WPP integration continues; merges US health units
Creates VMLY&R Health, Ogilvy Health and Wunderman Health
WPP is forging ahead with its consolidation commitments by integrating its health agencies into some of its largest US agency brands. The integration ambitions will be realised in the first half of 2019.
Reports say that after merging VML and Y&R, the new entity has now also absorbed the Sudler network to form VMLY&R Health. Meanwhile, Ogilvy CommonHealth joins Ogilvy to become Ogilvy Health and Ghg enters Wunderman to create Wunderman Health. Health offerings at Grey and J. Walter Thompson will continue as usual.
Furthermore, the WPP’s health umbrella group, WPP Health & Wellness, will be retired – its chief executive Mike Hudnall will be charged with leading a new health practice across the agencies. Internationally, Claire Gillis, will lead the healthcare businesses.
WPP CEO Mark Read said in reports: “Health is an important and expanding sector for WPP. Our new healthcare offering is another step in our evolution as we create a simpler WPP that integrates the full power of our company for clients.”
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