Signify partners with Star Sports to ‘light up’ Cricket Live with Philips Hue

As a part of the collaboration, the Cricket Live segment will be branded as Philips Hue Cricket Live and will be the exclusive branded property for the tournament

by exchange4media Staff
Published - May 24, 2019 4:29 PM Updated: May 24, 2019 4:29 PM
Star Sports and Signify

Signify (formerly known as Philips Lighting), has announced its partnership with Star Sports as the presenting sponsor of Cricket Live for the upcoming ICC Cricket World Cup 2019. As a part of the partnership, the Cricket Live segment will be branded as Philips Hue Cricket Live and will be the exclusive branded property for the tournament.

Speaking on the collaboration, Ipshita Chowdhury, Director, Marketing Communications, Signify Innovations India Ltd. said, “We are really excited to announce our association with Star Sports. Philips Hue can transform a room into an entertainment arena, bringing spatial awareness and immersiveness to a whole new level. Given that the ICC Cricket World Cup is the most watched cricket event, it makes perfect sense for us to partner with Star Sports and adds a new light to the viewer’s cricket experience.”

Philips Hue is a personal wireless lighting system that allows you to create the perfect atmosphere at home, whether you are throwing a dinner party, hosting a game night with friends, or relaxing and having “me time” after work. You can choose the perfect color for your room from amongst 16 million colors and any shade of white light offered by Philips Hue, and creatively transform your everyday lighting into an extraordinary experience. Using the Philips Hue Sync App, consumers can synchronize the color and brightness of their Philips Hue lights with the on-screen action and sound of games, movies and music content. The combination of light and entertainment can significantly enhance the viewer’s experience, creating an incredibly immersive experience.

Signify became the new company name of Philips Lighting as of May 16, 2018. The legal name of Signify has been adopted in India at the beginning of 2019.

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