signify
The association leverages the scale of cricket to bring the brand closer to millions of fans nationwide
e4m Staff Mar 27, 2026 12:13 PM
As part of the collaboration, the brand will feature prominently on leading head gear
e4m Staff Mar 20, 2026 11:27 AM
The marketing initiatives are in line with Signify’s #BrighterLifeBetterWorld vision, the company said
e4m Staff Aug 28, 2025 4:49 PM
Previously, Kavita Dhanuka has held key roles at Hakuhodo, FCB Ulka and Dentsu
e4m Staff Apr 24, 2025 2:08 PM
Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR, Signify, explains why their IPL campaign brings the best of both worlds with the unique pairing of Rashmika Mandanna and Punjab Kings
Shalinee Mishra Apr 8, 2025 9:20 AM
Rashmika Mandanna will be representing the Signify brands in India, providing an opportunity to connect with a diverse audience
e4m Staff Feb 6, 2025 12:42 PM
The TVC has been conceptualised by Signify’s creative agency Hashtag Orange
e4m Staff Oct 19, 2024 10:00 AM
The association, in time for the festive season, has been inked for 2 years
e4m Staff Sep 27, 2024 11:05 AM
Prior to this, Tania Thanda was with Intel Corporation as Marketing Manager - Datacentre AI Network Edge
e4m Desk Aug 28, 2024 12:08 PM
Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India, writes about ‘Efficient & Effective’ Marketing Strategy for growing a legacy brand in India
Nikhil Gupta Apr 25, 2024 11:17 AM
Before joining Signify, Prachi Kaushik held key positions with brands such as Haier, OPPO, and others
e4m Staff Jan 19, 2024 12:22 PM
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations - SA, Signify shares insights behind the new campaign, evolving category, expectations from the festive season
Ritika Raj Oct 12, 2022 8:59 AM
At Pitch CMO Summit 2022, an esteemed panel deliberated on how brands could utilize available data to formulate and successfully leverage an omnichannel strategy to reach consumers
exchange4media Staff Jun 30, 2022 8:33 AM
Conceptualized by BBH India, the campaign features 2 films that play on the quirky and endearing relationship between Pankaj Tripathi and his grandmother
exchange4media Staff May 9, 2022 2:13 PM
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies with the new brand ambassador, and marketing strategy
Ritika Raj Apr 7, 2022 8:53 AM
The ‘Beauty that moves you’ campaign is developed by BBH India
exchange4media Staff Mar 7, 2022 4:35 PM


