Shoot at Namo Bharat trains & bag Rs 1.5 lakh

Instagram has been buzzing with reels shot in the Delhi Metro—be it dance routines, quirky lip-syncs, or the occasional over-the-top stunt. For some, these clips are an endless source of entertainment, while for others, they’re nothing more than a public transport faux pas. Love them or loathe them, there’s no denying the impact of these viral videos on social media culture.  

But what if you could swap fines for fame—and maybe even fortune? The National Capital Region Transport Corporation (NCRTC) has presented an alternative: a structured platform for aspiring filmmakers and content creators to channel their creativity without breaking the rules. With the announcement of the Namo Bharat Short Film Making Competition, the NCRTC is not just endorsing creative storytelling but also turning these train stations and the sleek Namo Bharat trains into the new muse for digital creators.

A Platform for Creativity and Awareness

Unlike the unregulated, often controversial reel-making in the Delhi Metro, the Namo Bharat contest offers an official canvas for filmmakers to showcase their talent. Participants are encouraged to create short films or reels that prominently feature the Namo Bharat trains and Regional Rapid Transit System (RRTS) stations. The competition aims to highlight the innovation, connectivity, and world-class infrastructure of these transport systems while steering creators toward meaningful content.

Open to everyone—from college students to seasoned filmmakers and Instagram influencers—this competition promises cash prizes up to ₹1.5 lakh for the most compelling entries. The best part? It eliminates the fear of fines or disruptions, offering participants a hassle-free and free-of-cost environment to shoot.

The Opportunity for Influencers and Brands

For influencers, this contest is an opportunity to legitimize their craft. The ₹1.5 lakh prize for the top entry, followed by ₹1 lakh and ₹50,000 for the second and third winners, respectively, is an attractive incentive. More importantly, the contest could also pave the way for collaborations with brands that recognize the storytelling potential of these creators.

NCRTC’s initiative serves as an excellent case study for brands looking to embrace creators while maintaining a controlled environment. By offering a structured competition, they’re showcasing how public organizations can balance creativity with regulations.

What’s Next?

The submission deadline for the Namo Bharat Short Film Making Competition is December 20, 2024. The winners will be announced shortly after. As influencers, filmmakers, and storytellers flock to this opportunity, it’s a reminder of the potential that lies in merging creativity with innovation. 

This initiative by NCRTC goes beyond promoting the Namo Bharat train; it aims to foster a community of creators who can showcase India’s infrastructure and technological progress through compelling storytelling. With no entry fees, open eligibility, and creative freedom in theme and format, the competition is accessible to all. Submissions with Hindi and English subtitles add to its inclusivity. Unlike DMRC's crackdown on disruptive content, NCRTC embraces collaboration with creators to craft a positive, impactful brand narrative.