Madison Media appoints Vinay Hegde as Chief Buying Officer

Hegde will report to Amol Dighe, CEO of Madison Media Ultra & Head of Investments

e4m by exchange4media Staff
Updated: Dec 5, 2019 2:28 PM


Vinay Hegde Madison

Madison Media has just announced the promotion of Vinay Hegde as Chief Buying Officer. He will report to Amol Dighe, CEO, Madison Media Ultra and Head of Investments. Madison Media’s buying teams across offices will now report to Hegde. Hegde takes over from Neelkamal Sharma, who has decided to pursue opportunities outside Madison Media.

Vinay Hegde has been with Madison Media for 3 years as Senior VP Buying and is a part of Madison’s central buying team since 2016, and worked across Agency’s clients. Vinay has over 25 years of experience, having worked at Mindshare Fulcrum for over 10 years, where he handled buying for the Unilever business. He has also worked with Disney as Director, Revenue Strategy, in addition to having worked at Starcom, HTA and Percept.

Speaking on the appointment, Vikram Sakhuja, Group CEO, Madison Media & OOH, “I am delighted to have Vinay head our Buying. He brings analytic and strategic strength to our Buying function and is ideally suited to discover new Buying and Trading Models in this highly dynamic media environment. I would also like to thank Neel for his contribution to Madison over the years.”

Commenting on this development, Amol Dighe, Chief Executive  Officer, Madison Media Ultra and Head Investments says, "I am confident that Vinay will enhance and strengthen Madison’s buying and deliver more value to clients through his strong negotiation skills and market understanding. He has an excellent rapport with Media Partners and his understanding of the Indian television environment is second to none. Always goes for a win-win.”

Madison Media has had a great run this awards season having won, Marketing Team of the Year for Asian Paints, at Indian Marketing Awards; Agency of the Year at Digies Digital Awards; Brand of the Year for Viacom 18 at DMA Echo Asia Awards; Mobile Agency of the Year at IDMA Digital Awards; in addition to winning over 150 awards since January 2019.

Madison Media Group is India’s foremost media agency handling media planning and buying for blue-chip clients including Godrej, Marico, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Blue Star, Domino’s, McDonald’s, MedLife,,, Tata Chemicals, Crompton, Indian Oil, Snapdeal, Piramal Healthcare, Squareyards, and many others. Madison Media is a part of Madison World which through its 11 companies served last year, as many as 500 advertisers.

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