Justin Billingsley to take over as Publicis Groupe’s Global Chief Marketing Officer

Billingsley’s immediate priority will be to partner with Publicis Groupe’s global client leaders to ensure they are recovery ready

e4m by exchange4media Staff
Published: Apr 24, 2020 11:08 AM  | 3 min read
Justin Billingsley

Publicis Groupe’s Justin Billingsley will be taking up the new role of Global Chief Marketing Officer. In this role, Billingsley will focus on four areas to bring together Publicis Groupe's unrivalled marketing and digital business transformation offerings across creativity, media, data and technology.

In the current market context, his immediate priority will be to partner with Publicis Groupe’s global client leaders and their clients directly to ensure they are recovery ready, for today and tomorrow's 'next normal'.

Prior to this appointment, Billingsley led key Publicis Groupe countries, most recently as CEO of DACH (Germany, Austria and Switzerland). He has been responsible for leading the most significant Power Of One new business wins of clients including Mercedes-Benz and NIVEA, then implementing new agency models that optimise the use of data, creativity and technology to drive effective business growth for them.

Billingsley brings significant global client-side experience, having worked across APAC, EMEA and the US, in senior marketing leadership roles for brands like Orange, Nokia, and Coca-Cola.
Arthur Sadoun, Global CEO and Chairman of Publicis Groupe, said: "Justin has the unique set of skills and experience to take on this critical new role in our organisation, particularly at this time of profound change.”

"He's demonstrated growth and transformation on the client-side, at some of the world's most iconic brands, including Coca-Cola, Nokia and Orange. His time leading operations across APAC, EMEA and the US means he has a global vision and precise awareness of local nuances. And more recently he has been at the forefront of developing and implementing some of the most advanced Power of One models for our clients. There are many initiatives that are currently being taken at Publicis to make sure our clients are recovery ready. Justin will ensure that all of our clients can benefit from them."

On his new role, Billingsley said: "We have one objective and that is to help our clients find growth, both in the current context and in ensuring they are prepared for what is ahead. Publicis Groupe has continually demonstrated success for clients through our Power of One models and my focus as CMO will be to ensure this approach is evolved and scaled so that we can help even more of our clients to transform."

Billingsley will continue to be a member of the Publicis Groupe Management Committee, reporting to Publicis Groupe CEO Arthur Sadoun. He assumes the role of Global CMO in addition to his current duties as Chairman of Publicis Emil and Publicis One Touch (the bespoke global Power Of One agency networks for Mercedes-Benz and NIVEA respectively).

Billingsley joined Publicis Groupe from the client-side a decade ago as CEO for Saatchi & Saatchi Greater China, where he led the agency to be Agency of the Year two years running. He returned to the UK to a range of leadership roles in Saatchi & Saatchi globally before being appointed Global COO for Publicis Communications, his first Groupe-level appointment as part of The 'Power Of One' initiative in 2015 to build better agency solutions to help clients grow.

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