Millennial India is an #AllyOfLove, finds OkCupid

Dating app OkCupid has launched a new campaign #AllyOfLove

e4m by exchange4media Staff
Updated: Jun 29, 2020 6:06 PM

Dating app OkCupid has launched a new campaign #AllyOfLove

"Through this campaign, OkCupid aims to empower millennials to stand up for each other and celebrate love in every colour of the rainbow! It wants everyone from the community as well as heterosexual cis-men and women to embrace love, celebrate individuality, and most importantly, understand that deep down, we are all similar and seek love, respect and acceptance. This campaign celebrates the battles that have been fought and continue to be fought everyday for love to be accepted even though all individuals crave for love. This campaign is a reminder that love doesn’t discriminate, and we should all be an #AllyofLove," the platform said in a statement.

While planning for the campaign, OkCupid came across some interesting user insights which clearly indicated how progressive and welcoming this community of users is while spotlighting the need for all us to rally around members of the LGBTQi community and show them our support.

How much do you care about the LGBTQi community?
96% men and women on OkCupid said they care about LGBTQi issues, they are each an #AllyOfLove. They do not believe or support any gender-based prejudice theories about love.

Would you advocate the legalisation of gay marriages?
Around 90% of all users on OkCupid agree fully that that gay marriage in India should be legal. 95% members within the LGBTQi+ community are of the belief that gay marriage should be legal.

Would you participate in a public demonstration to demand LGBTQ+ equality?
58% men, 74% women and 75% members of the LGBTQi+ community would participate in a public demonstration to demand LGBTQi+ rights. It is clear that while a majority of Indian millennials as represented on OkCupid are vocal about what’s right, women and members of the community are more familiar with being discriminated against and are more likely to raise their voice for equality.

Do you have any gay, bisexual, or transgender friends?
65% LGBTQi+ community members on OkCupid said they have friends from the community. Amongst the overall user base, 54% women and only 39% men have friends from the community. Especially during COVID where it’s harder for members of the community to stay connected to their support groups, it becomes important to be a vocal #AllyOfLove

How open and comfortable are you to the idea of changing your gender, if the transformation was painless, instant, reversible and free of cost?
61% members from the community are happy with their gender and would like to stay the way they are as opposed to 39% members who would consider getting a gender transformation. Amongst straight members, only 10% opted for the idea.

Your thoughts on the idea of falling in love?
According to OkCupid users, over 95% whether male, female or gender fluid, and across sexual orientation have expressed wanting love and how love is just love, a plain and simple emotion which shouldn’t be muddled with biases and opinions. The universal truth about Indians is that we’re a romantic people at heart. What is constant, is seeking a partner who understands their values and quirks

Would you ever ask your parent(s) for love advice?
While 42% women say they ask their parents for advice on love, only 25% men and 23% people from the queer community would be comfortable doing so, showing that love doesn’t come easy to most.

The app further collected data from its users about the Covid-19 pandemic and its trickling down effect on the members of the community and if it is any different from non-members.

Coronavirus pick up line, Yay or Nay?
52% hetronormative men, 55% hetronormative women and 54% members of the community just don’t like them and might just find your approach ‘off-putting’!

How do you plan on dating during this time of Coronavirus-induced lockdowns when meeting in real life is not possible?
Over 35% women, men and community members prefer messaging and interacting during this pandemic. Around 32% men, followed by 21% community members and only 13% women like to video call their prospect love interest. This is followed by over 20% users sticking to plain jane phone calls and less than 20% millennials who don’t plan on dating at all.

Are you willing to deck up for your virtual date?
67% members of the community are happily going to dress up for their quarantined virtual dates, followed by 62% men who are going to dress to impress their dates, while only 55% women are willing to dress up for their virtual date. A majority of women have actually dismissed the whole idea of dressing up at all for their virtual date. Looks like women are too comfortable in their pyjamas during this lockdown.
Basis these insights, OkCupid is also all set to launch its campaign and release a short film called #AllyOfLove. The film celebrates queer voices while calling out the similarities and struggles of finding love; a joyous view of seeking out and embracing individual journeys for people across the gender spectrum and their choices to lead the kind of romantic lives they want to live. In that sense, it is a true celebration of diverse love.
Through this year’s pride month campaign, OkCupid is trying to showcase solidarity with the idea of love without barriers and reinstate that Love doesn't discriminate, neither do we. And everyone can be an #AllyOfLove.

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