Kingfisher romanticizes with the idea of personalisation in its new #myFisher campaign

The Instagram campaign using GIFs romanticised personalisation of Kingfisher bottles using the consumers’ name. The campaign drew engagement from more than 10-millions consumers worldwide

e4m by exchange4media Staff
Updated: Nov 19, 2019 4:06 PM
Kingfisher's #myFisher campaign

Kingfisher, the King of Good Times has taken Instagram by storm with their newly conceptualized and personalized GIFs. This activity has enabled consumers to romanticize with the Kingfisher bottles using their names. Understanding the alcohol-beverage industry limitations on personalization, Kingfisher has made this customization possible in the virtual world and easily accessible for millennials with their cool and slick GIFs on Instagram. 

This campaign is a fun and quirky way to customize a Kingfisher bottle through simple steps. First, the user simply needs to click a picture on their Instagram story, then search for the first three letters of their name along with fisher, and the custom GIF appears. 

This GIF can be positioned anywhere on the picture, bringing out the creative instincts of all Kingfisher fans. Central to the campaign idea that makes it scalable, is the usage of 3 letters of the name, as against using the full name. For example- Panfisher for Pankaj, Ankfisher for Ankit, Neefisher for Neelima and so on.

#myFisher campaign was launched recently and has thus far engaged with over 10M fans. Kingfisher has always understood the pulse of the consumers and this has been proven either through the launch of newer products in the market or engaging campaigns like Instant Beer Powder prank. They have been successful in maintaining a dynamic conversation with the consumers by acknowledging the trends and being an advocate of good times.

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