Hit or Miss: The week in ads

As we kick off the new year, it’s time for ads to shake off the holiday leftovers and bring their A-game. The second week of January has ended, and so the hits and misses that’ll leave you either applauding or facepalming are here. Get ready for a rollercoaster of creativity, clunky concepts, and, hopefully, a sprinkle of brilliance! Let’s dive in and see who’s starting the year on the right foot and who’s, well, stumbling into February. 

Swiggy Instamart × Naezy

Swiggy Instamart has partnered with rapper Naezy for a new digital ad. The ad features Naezy rapping about new year resolutions. With the new year resolutions usually failing, this ad is quite relatable for the viewers and has been a viral piece of content since it was posted. It's without a doubt, a hit. 

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Maruti Suzuki - ‘e For Me’

Maruti Suzuki unveiled its 'e For Me' vision, focusing on advanced electric vehicles, innovative technology, and extensive charging infrastructure. The ad is informative but not too much, sits right with a catchy tagline. It's a hit.

Fair and Handsome with Kartik Aaryan

The Fair and Handsome ad with Kartik Aaryan is Emami's new move to rebrand the men's skin essentials market. But its a miss due to its outdated fairness narrative, failing to embrace modern inclusivity trends and missing an opportunity to promote holistic skincare yet again.

Oleev oil × Karishma Kapoor 

The olive oil brand featuring Karisma Kapoor just released. The ad promotes healthier living but feels generic, lacking a strong emotional or memorable creative hook. It is a miss to stand out because it's overly preachy with minimal innovation.

Croma × Kachra Seth

Croma's latest ad campaign features Manoj Joshi reprising his iconic role as Kachra Seth from the film "Phir Hera Pheri." This nostalgic collaboration has been well-received, effectively engaging audiences by blending humor and familiarity to promote Croma's exchange offers. It's the best ad this week and definitely a hit.

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Vicks Double Power Jingle

The Vicks Double Power had released a new Hindi jingle ad with Ranveer Singh. It is a miss due to its reliance on celebrity rather than a compelling narrative. The concept feels conventional, lacking innovation, and fails to engage consumers effectively or communicate the product's unique benefits.

X3 Masterpiece 

The X3 Masterpiece ad featuring Shah Rukh Khan blends luxury, elegance, and charisma seamlessly. Shah Rukh’s suave presence elevates the narrative, making it aspirational and engaging. The ad cleverly showcases the car's premium features while maintaining a strong emotional connection with the audience, enhancing brand appeal. It's a hit.

Cadbury Chocobakes 

The Cadbury Chocobakes released 2, 20 second ads for its cookies and cakes. The ads are small yet highly effective, making a big impact with simplicity. These concise ads cleverly emphasize indulgence and taste, tapping into the universal love for chocolate. The quick, visual storytelling and upbeat messaging make them memorable, driving strong consumer connection and brand recall. They are a hit.