hit-or-miss
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
This year's Father's Day campaigns redefined fatherhood with humour, heart, and a little unconventional love
Aryendra Khan Jun 20, 2026 9:00 AM
From nostalgia and qawwalis to algorithm-age fashion and Parkinson's empathy: Indian advertising finds its cultural footing this week
Aryendra Khan May 30, 2026 8:48 AM
From backyard pitches to mothers' smiles, this week’s best ads found meaning in the moments that last
Aryendra Khan May 16, 2026 10:06 AM
From Ranveer Singh's Superstar moment to Sprite's minty cool-down, this week's campaigns blend cultural insight with creative craft
Aryendra Khan Apr 25, 2026 9:00 AM
From Salman Khan's cashback minimalism to LEGO's football icons, here's what brands got right (and why) this month
Aryendra Khan Apr 4, 2026 9:01 AM
From McAloo Tikki to Formula 1, this week's best campaigns prove great ideas come in every shape
Aryendra Khan Mar 14, 2026 8:55 AM
From tyres that refuse to skid to a masala soda that has never left our hearts, here are a few ads that caught our attention this week
Aryendra Khan Feb 21, 2026 8:42 AM
This is how Indian brands celebrated love in all its modern, messy, beautifully real forms this Valentine's Day
Aryendra Khan Feb 14, 2026 8:50 AM
As we wrap up January 2026, here are some of the ads that caught our eye this week
Aryendra Khan Jan 31, 2026 8:33 AM
As we go through this week, here are brands that traded loud claims for sharp insights, cultural cues, and stories that actually feel lived-in
Aryendra Khan Jan 24, 2026 9:41 AM
As we step into 2026, we look at brand spots that caught our eye this holiday season
Soumya Gawri Jan 3, 2026 9:09 AM
A look at the good, the goofy, and the gloriously season-soaked campaign spots of this week
Soumya Gawri Dec 13, 2025 9:43 AM
A look at this week’s ad campaigns - while some melted our hearts, others failed to create a flutter
Soumya Gawri Nov 8, 2025 8:33 AM
This festive week saw a medley of advertisers rediscovering inner Bollywood directors, tear-jerking violins and drone shots of fairy lights
Soumya Gawri Oct 18, 2025 9:41 AM
This week, marketers are leaving nothing to chance, weaving together tradition and trend, humour and heart, sales and storytelling, to stay top-of-mind in the noisiest season of the year
Soumya Gawri Oct 4, 2025 8:36 AM
Our round-up of campaign spots that deserved a clap and also those that missed the beat
Soumya Gawri Sep 6, 2025 9:41 AM
From Big B comparing rice varieties to Shubman Gill time-travelling in sunglasses and Mumtaz vlogging, this week’s ads are a mix of emotion and disruption
Soumya Gawri Jul 12, 2025 8:12 AM
Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs
Soumya Gawri Jul 5, 2025 8:33 AM
We take a look at brand campaigns that caught our eye this rainy week of June
From recreation of iconic movie scenes to tapping in on nostalgia, we take a look at what worked or did not in this week’s brand campaigns
e4m Staff May 31, 2025 8:38 AM
We look back at the ads that worked and those that didn't in this week's ad-venture!
Soumya Gawri May 3, 2025 8:53 AM
From SRK and Sanya Malhotra's spot for Joy to Ranveer Singh's Nutella campaign, we look at ads that caught our eye this week for the right and wrong reasons
Soumya Gawri Mar 29, 2025 9:06 AM
Which brands hit it out of the park? Who got clean bowled? Here's our list for the week
Soumya Gawri Mar 22, 2025 9:06 AM
A close look at the ads that caught our eye this weekend - for the right and the wrong reasons
Soumya Gawri Feb 15, 2025 8:52 AM
As the year draws to a close, we look back at the last set of ads in 2024
Soumya Gawri Dec 28, 2024 8:02 AM
This week, we saw ads that ranged from heartfelt and relatable to bold and quirky
Soumya Gawri Dec 14, 2024 9:37 AM
Coca-Cola's AI Christmas ad, TOI's NPCI campaign and more that caught our eye this week
Soumya Gawri Nov 23, 2024 8:38 AM
We take a closer look at ads that caught our attention this festive week
Soumya Gawri Oct 26, 2024 9:26 AM
A look at campaigns that stood out for us and some that failed to impress
Soumya Gawri Oct 19, 2024 10:03 AM
We take a look at the ads this week - what worked for us and what didn't
Soumya Gawri Sep 28, 2024 9:23 AM
