Govt spent Rs 1195.94 cr on advertising in 2018-19

MIB Minister Prakash Javadekar said in 2018-19, Rs 429.55 crore was spent on print media, Rs 514.29 on audio visual, Rs 235.33 crore on outdoor publicity and 16.77 crore on printed publicity

by exchange4media Staff
Published - Jul 8, 2019 11:05 AM Updated: Jul 8, 2019 11:05 AM
MIB

The BJP government at the Centre spent Rs 1195.94 crore on promoting its schemes through various mediums in 2018-19.

The information was provided by Information & Broadcasting (MIB) Minister Prakash Javadekar in the Lok Sabha.

Providing the break-up, Javadekar said in 2018-19, Rs 429.55 crore was spent on print media, Rs 514.29 on audio visual, Rs 235.33 crore on outdoor publicity and 16.77 crore on printed publicity. 

Javadekar said that the Bureau of Outreach and Communication (BOC), a media unit under MIB, uses Print (Newspaper and Periodicals), Electronic media (TV, Radio, Digital Cinema, Websites, SMS) and Outdoor media as well as direct communication through Printed materials for publicising policies and programmes of government.

He further stated that printed materials are used by BOC for distribution through its Regional Outreach Bureaus (ROBs), Field Outreach Bureaus (FOBs) and regional offices of Press Information Bureau (PIB).  

In 2017-18, the government had spent Rs 1328.06 crore on on promoting its schemes, and in 2016-17, this figure was Rs 1280.07 crore.

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