Gaming platform Junglee Rummy launches new ad campaign

The TVC campaign revolves around the idea that one can get cheated in life but not on the gaming site

by exchange4media Staff
Published - Oct 24, 2015 8:49 AM Updated: Oct 24, 2015 8:49 AM
Gaming platform Junglee Rummy launches new ad campaign

The online card gaming platform has launched two new commercials as part of its ‘Life is Unfair’ TVC campaign, which takes ahead its message that one can get cheated in life but not on The campaign reiterates how every game of rummy played on Junglee Rummy is a fair game. Players can register for free to win exciting cash and prizes.

Commenting on the new commercials, Satya Mahapatra, CMO, Junglee Games said, “Online rummy is absolutely different from other forms of card gaming as people can win substantial prizes and cash. Our TVCs use humour to communicate the safeguards added for protection to rummy lovers.  That besides offering the maximum entertainment, the platform takes numerous measures to ensure fair play and allow the players in winning what they deserve without worrying about collusion.”

The new series of ad films feature a man visiting the hospital to have a first look at his new born child but feels cheated when he notices a mole on the baby’s face that resembles his driver’s face.  Another commercial features a middle aged man visiting a massage parlour, asking for a female masseuse and ends up being attended by an unattractive androgynous attendant. He feels cheated too. The TVC ends on the note that life can be unfair but you can bet on playing a fair game at

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.