Dream11 launches employer branding campaign #BeAGameChanger
The digital campaign moulded by FoxyMoron will be seen across the brand’s social media platforms including Facebook, Instagram and LinkedIn.
Gaming platform Dream11 on Monday unveiled its digital-first employer branding campaign – Be a GameChanger, Be a Dreamster. The campaign celebrates Dream11’s work culture where sports tech enthusiasts celebrate their professional ambitions while aptly balancing their personal aspirations, the company said in a statement. The digital campaign moulded by FoxyMoron will be seen across the brand’s social media platforms including Facebook, Instagram and LinkedIn. It has been kick-started with an animated video bringing alive Dream11’s characteristic work culture and ethos. This campaign highlights various facets of Dream11 as a great place to work.
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Commenting on the Dream11 Culture tenets, Harsh Jain, CEO & Co-Founder, Dream11, said, “What brings Dream11 together, makes our team greater than the sum of our individuals and unites us, is our culture. It is our team spirit, team chemistry & how we play to win every day. We believe in hiring great talent and help us transform the way a sports fan consumes sports.” On the launch of its new people focused campaign, Kevin Freitas – Chief Human Resource Officer, Dream11 said, “The sports gaming industry has been growing at an exponential pace. We believe our new campaign will inspire existing and future Dreamsters to come together and be the architect of this young and evolving industry. We always believed that Dream11 is the best place for talented and committed individuals who believe in smart work, are go-getters, learners and team players. Being certified as a Great Place to Work® is the greatest validation of our culture, processes and beliefs.” Speaking about the campaign, Pratik Gupta, Co-founder, FoxyMoron, said, “At FoxyMoron, people are at the heart of what we do. From the very beginning, we have been one of the few places where culture comes first, and we make bonds beyond just the workplace. Therefore, this campaign is very close to our hearts (hence all the visual oxymorons).” Currently, Dream11 has around 150 ‘Dreamsters’ across Tech, Product, Marketing and other departments and is looking forward to hiring 100 passionate & talented Dreamsters.
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