BookMyShow urges fans to step out this IPL season in latest campaign

Launches #CricketKaTicket campaign with digital film, along with an augmented reality game on Facebook

e4m by exchange4media Staff
Published: Apr 15, 2019 4:44 PM  | 2 min read

Imagine a packed stadium with crowds cheering for their favourite team, a death-over that has your heartbeat racing and a nail-biting finish keeping you at the edge of your seat. If you haven’t experienced the thrill of a T20 game from the stands, have you really watched it at all? Encouraging fans to experience the unparalleled excitement of watching a match in a stadium, BookMyShow, India’s leading entertainment destination, has launched its brand campaign #CricketKaTicket with a digital film.

Conceptualised and executed by creative agency BBH, the film urges fans to step out of their home with the underlining thought of ‘Asli fun stadium mein hai', and enjoy the ongoing IPL matches live at the stadium. Catering to audiences across the country, the digital film has been made in Hindi and Tamil, reaching out to millions of cricket fans in India.

“The Indian Premiere League’s fan base has grown phenomenally over the years, and we are glad to have significantly contributed to this journey, fulfilling the demand of millions of Indians who want to watch the matches live. #CricketKaTicket highlights the unmatched excitement that any cricket lover or fan can experience solely at the stadium. This twelfth season of the game has already seen some electrifying matches and with the play-offs looming, the thrill is only going to get more intense,” said Marzdi Kalianiwala, Head - Marketing and Business Intelligence, BookMyShow.

BookMyShow has also launched a brand new augmented reality game on Facebook this IPL season- ‘Bowl Out’, allowing fans to engage with the game as they spend time on their phones. The AR experience in the game lets players use their phone’s rear-camera to look-aim-shoot at cricket stumps placed around their 360 degree environment. ‘Bowl Out’ will offer fans a chance to win a host of prizes including a chance to win OnePlus 6T smartphones.

BookMyShow is the ticketing partner for four leading IPL teams this season - Mumbai Indians, Chennai Super Kings, Kolkata Knight Riders and Rajasthan Royals.

Users can also play the all new BookMyShow AR game on Facebook here:

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