Auto ad volumes in Print down to 13% in Q2 from 17% in Q1: TAM AdEx

Education category moves to top with 26% share in Q2, was at 11% in previous quarter

e4m by exchange4media Staff
Updated: Oct 29, 2019 8:25 AM

The ad volumes on Print for the auto sector has dropped to 13 per cent in the second quarter of this year after being on top with 17 per cent in Q1.

The education sector has moved to the top spot with 26 per cent share in Q2 2019. The same had a 11% share in the previous quarter.

In the education sector, the Multiple Courses Category saw 32 per cent rise in share of ad volumes, while in the auto sector 41 per cent share went for cars. The retail outlet-jewellers category saw 59 per cent share of ad volumes in the Personal Accessories sector. This could be attributed to the period being the beginning of the festive season.

From January to August 2019, the cars category managed to take the first spot among the top 10 but the indexed growth in comparison to the same period last year has been all of 3 per cent. Two-Wheelers which had the top spot in the same period last year, saw a decline of 28 per cent of share in ad volumes this year.

The biggest brands in this period of 2019 have been Indira Infertility & Test Tube Baby Center, Lalithaa Jewellery, Maruti Car Range and Hero Two Wheelers (Hero Corp).

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