Tech Talk
AI platforms are evolving to prioritise seamless integration into users’ everyday lives, rather than focusing solely on intelligence
The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max
Proficiency in AI is increasingly becoming a core skill, gradually complementing—and in some cases replacing—traditional requirements such as Excel, Photoshop, or PowerPoint
According to OpenAI, it would ‘learn from its rollout in India before making the plan available to users in other countries’
OpenAI has updated its most recent model to include warmer responses, new settings, and compatibility for legacy models, following user feedback
As AI reshapes the advertising landscape, global players see heavy losses on Wall Street, but will India’s fast-growing digital ad market continue to offer crucial cushion growth to these platforms?
Tarun Ummat, Teads India MD, speaks to e4m on how the nation's changing media landscape is redefining the way advertisers reach consumers
OpenAI’s Sam Altman said during the launch that GPT-5 has PHD level expertise in virtually any topic or discipline
The substitution of the '5' in 'livestream' confirms chatter around the launch of ChatGPT‑5
Kunal Nagpal, Chief Business Officer at InMobi, shares about what it takes to turn an Indian ad-tech firm into a global full-funnel player and more
The feed allows users to post snippets of chats, promote their AI characters, and generate short videos
The investigation has been launched in the wake of a 2024 complaint filed by the Alliance of Digital India Foundation
Google’s shoppable ad tiles marry product discovery with performance marketing
Predictive analytics is starting to shift the focus from vanity metrics to business outcomes with businesses seeing signs of tangible advantage, note marketing experts
This is the first time AI has medalled in a contest historically dominated by the world’s top teenage math prodigies
Brands are going for multilingual and hyperlocal Martech tools unifying data across apps, websites, and social media to make to make online shopping friendlier and holistic, share industry watchers
After facing backlash from parents and child safety advocates, xAI has pivoted to a child-friendly AI experience with the launch of ‘Baby Grok’
For marketers, the Agent can browse the web, scroll, click, fill forms, and generate Excel and PowerPoint files
While OpenAI has already partnered with Shopify to integrate its app ecosystem into ChatGPT’s plug-in experience, this new checkout feature takes things from discovery to conversion
In this edition of e4m TechTalk, Samir Karpe, Country Manager for Scibids and DoubleVerify, breaks down the shifts in programmatic advertising, AI’s role,
X has launched Grok 4 promises everything from advanced reasoning and code generation to meme interpretation and real-time data integration
Dan Taylor, Vice President, Global Ads at Google, spoke to e4m on the evolution of Google Search, the AI innovations rolled out and how they shape the scope of digital advertising
OpenAI’s new browser threatens to sever Google's user data pipeline since an AI agent will be navigating 'invisibly' thus impacting ad impressions, clickstream data, and behavioral signals
Nitin Khanna, Vice President of Marketing at Acko, shares how the company has direct access to customer data, allowing it to develop highly personalised campaigns
In this edition of e4m TechTalk, Prabhvir Sahmey, Senior Director at Samsung Ads, shared his take on AI’s role in the CTV universe, shoppable ad content and more
This is a move against what Berlin calls "cunning tax evasion" and the formation of "monopolistic structures" by global tech players
In this edition of e4m TechTalk, Ravi Karthik, Chief Marketing Officer of ACT FIBERNET, talks about the firm’s journey from being a regional internet provider to a non-telco broadband company
Nitin Singhal, Managing Director of Sinch India, spoke to e4m on conversational commerce, the evolution of communication and how interactions are brand touchpoints
In this edition of TechTalk, Abhilash Madabhushi, Founder of Consuma AI, reflects on his entrepreneurial journey, seismic shifts in consumer landscape and the steady relevance of market research
You have to optimise for intent; that means understanding behaviour at a granular level, say experts as AI tools like ChatGPT and Gemini transform search habits and SEO norms
Tejinder Gill, Managing Director of The Trade Desk, spoke to e4m on why India is at a pivotal point, prospects of the open internet, the CTV market and more
The convergence of the two disciplines transcends tech trends and represents a redefinition of how marketing is planned, executed and measured
Staqu CEO Atul Rai talks about Jarvis, a next-generation CCTV analytics software, which helps retail brands slash advertising expenditure (AdEx) by up to 56%, while delivering 100% brand results
Arun Srinivas, Director and Head of Ads Business at Meta India, spoke to e4m on how brands are riding on the AI wave, the rise of Reels, short-form video content, and much more
Yaron Tomchin, CEO of Mobupps, speaks to e4m on the company’s transformations, its CTV Ads product, moving towards the cookieless world and more
In this edition of Tech Talk, Harvinderjit Singh Bhatia, Co-founder & CEO, Radiowalla, shares insights into how brands leverage in-store advertising to influence consumer behavior at the point of sale
Medhavi Singh, Country Head for India at Criteo, engaged in an insightful chat with e4m on shoppable ads, AI, and the future of digital advertising
In this edition of TechTalk, Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
Adobe’s innovative platform enables businesses to build, manage, and orchestrate AI agents from Adobe and third-party ecosystems
Prativa Mohapatra, Vice President and Managing Director at Adobe India, addresses the AI question and more as she speaks to e4m on the sidelines of the Adobe Global Summit 2025 in Las Vegas
Shekhar Khosla, Vice President - Marketing for Google India, shared insights into how Google is leveraging AI for personalised marketing experiences, advertising efficiency, and consumer journeys.
Publishers and advertisers are still exploring new monetisation models, such as subscription-based content and partnerships that leverage first-party data
Srividhya Srinivasan, Co-founder and Chief Customer Success & Innovation Officer, Amagi, on the need for women to be curious and persistent in pursuing a career in technology
Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising at InMobi, highlights women's unique, team-focused leadership and how the industry can ease their path to top roles
The blurring distinction between promotions and value creation on LinkedIn, where influence and insights don’t always go hand-in-hand.
‘Illegal Gambling and Betting Market in India: The Scale and Enablers’ analysed digital platform policies and found that while strict regulations exist for paid ads, enforcement remains inconsistent
Priya Subramani, VP & GM, Customer Experience Products at Freshworks, explains how SMBs can enrich customer experience with AI tools such as chatbots, sentiment detection, ticket categorisation, etc
The promo of the show, featuring all the duos along with the host and judges, was released on Friday
Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV households by the end of this calendar year
Current Skype users can migrate to Teams, with Microsoft rolling out the ability to sign into Teams using existing Skype credentials while preserving chats and contacts
Realize goes beyond search and social media and delivers outcomes at scale for advertisers, leveraging Taboola’s unique supply, first party data and AI technology
Removing restrictions on premium features could potentially accelerate AI adoption rates, helping Microsoft's Copilot stay ahead of the competition
Industry watchers assert that Comet could change how information is consumed online and that the Search ecosystem will change for sure along with significant changes in user behavior
Sachin Sharma, Director, LinkedIn Marketing Solutions, India shares insights into how LinkedIn empowers marketers with data-driven insights to maximise revenue potential
Comet is being billed as an 'agentic browser,' hinting at advanced AI capabilities that could revolutionize how users interact with the internet
Salim Ali, CMO, Gupshup, shares insights into AI agents and how they redefine the AdTech capabilities that Indian brands can deploy to engage customers
In this edition of TechTalk, Amit Verma, Founder and CEO of DigitUp, spoke to e4m about the evolving role of AI, startup challenges and the shift towards headless web development
Eminent speakers and esteemed panellists from diverse fields ranging from e-commerce to entertainment enriched the event with insightful discussions and lively interactions
These new tools and features are part of Meta's ongoing efforts to leverage AI in advertising
In this edition of TechTalk, Kartik Mehta, Head of Asia, Channel Factory, shares his thoughts on the evolving world of YouTube advertising, and more
Tejinder Gill, MD, The Trade Desk, writes about the democratised open internet and its promise of greater choice, transparency, and efficiency
As per industry observers, financial services, healthcare, and enterprise technology sectors are leading the transition towards organic strategies
In the latest edition of e4m TechTalk, Baskar Subramanian, Co-Founder & CEO, Amagi talks about how AI and ML have been transforming the media industry
Pulkit Narayan, Founder & CEO, DangleAds Technologies, shares his vision of the trends set to define the MarTech landscape in 2025
In today’s e4m TechTalk series, Prady Kumaar, CEO & Co-Founder of NP Digital India, reveals how the company drives high ROI for brands in the short term while building long-term brand value
Shreesh Vurutha, Head of Product, PhonePe Ads shares a glimpse into the company’s consistent efforts to innovate, introduce and customise products for measurable impact
Gaurav Jain, Chief Business Officer, ShareChat & Moj share how the company will be back to ‘build mode’ in 2025, expanding the company’s horizons in technology and innovation
Mayuri Saikia, Director of Marketing - Consumer and Small Business, Dell Technologies India, on how the tech company looks at the consumer journey for different audience segments
Adam Singolda, Founder and CEO of Taboola, engaged in an exclusive chat with e4m on the company’s global vision for the future of content discovery
Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape
The platform delivers live, personalized content on connected TVs when the screen is idle and not in active use
The acquisition strengthens Amagi’s mission to empower media companies with intelligent content planning, distribution, and monetisation solutions, said the company
Quick commerce platforms have proven their relevance by addressing the need for speed & convenience, shared Meghna Apparao, Director of E-Commerce & Retail, India, at Meta, in an interaction with e4m
Even with similar revenue-sharing models, FAST channels present new opportunities but lag behind OTT platforms in revenue potential for news broadcasters
While AI-powered search engines can deliver more relevant results, domain experts say brands need to be wary of harmful SEO tactics and opt for a good bot management system
Banner ad's journey serves as a reminder of how far digital advertising has come – from simple clickable rectangles to sophisticated, data-driven campaigns that prioritize personalization & engagement
The potential separation of Android and Chrome from Google could fundamentally alter the digital advertising landscape, creating new opportunities for smaller players, say experts
Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends reaching publishers
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