Glance and Airtel Digital TV partner to launch Glance TV

Glance has unveiled Glance TV, a feature that transforms idle, ambient TV screens into dynamic, AI-powered smart surfaces, setting a new benchmark in the connected TV (CTV) industry. The platform launches in India with Airtel as its first partner, allowing customers to experience Glance TV through Airtel Xstream devices powered by Android TV OS.

With content sourced from a large network of leading publishers, Glance TV offers live and trending content, across multiple categories such as breaking news, entertainment, sports, business, financial, automobiles, and technology. It is currently available in English.

Siddharth Sharma, CEO - Airtel Digital TV, Bharti Airtel, said, "Customers are increasingly moving away from traditional entertainment, seeking platforms that offer more value. Our strategic partnership with Glance will elevate customer experience by delivering interactive features that enables access to advanced AI technology directly through their TVs. We are excited to provide our customers with this enhanced experience and hope they make the most of it."

Piyush Shah, Co-founder at InMobi, and President & COO at Glance, said, "Glance TV marks a groundbreaking step in redefining televisions as intelligent, AI-powered platforms that go beyond traditional media consumption. It elevates TVs from mere entertainment devices to dynamic surfaces that engage, connect, and inspire users, creating a seamless blend of content and interaction. Glance TV reimagines the very essence of the TV experience."
He further added, "Our partnership with Airtel is instrumental in scaling this vision, combining their robust ecosystem with our cutting-edge AI technology to unlock new possibilities for television."