weddings
Celebrating Parthip Thyagarajan, whose work as Co-founder and CEO of WeddingSutra.com has helped define India’s wedding industry
e4m Staff Apr 25, 2026 12:34 PM
‘My Best Friend’s Wedding’ campaign reflects how weddings are being experienced today
e4m Staff Jan 10, 2026 1:21 PM
Marketers are finding new ways to capture the ‘shaadi spirit’ and make their products part of India’s wedding conversations
Shalinee Mishra Nov 5, 2025 8:19 AM
In cities like Delhi NCR, the 'big fat desi wedding' is now a rented vibe
Soumya Gawri Jul 24, 2025 8:44 AM
What wedding planners learned during the COVID pandemic will hold them in stead during these uncertain times, say industry leaders
e4m Staff May 13, 2025 3:23 PM
C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign
Mansi Sharma Jul 22, 2021 8:06 AM
Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more
Nafisa Shaheen Jul 2, 2020 8:39 AM
Guest Column: Adhish Zaveri, Director-Marketing, Shaadi.com, says that it’s paramount for marketers to embrace the importance of driving business growth, particularly in these uncertain times
Adhish Zaveri Jun 17, 2020 8:26 AM
The brand campaign TVC is expected to launch in June and will run through the season
exchange4media Staff May 30, 2020 3:36 PM