Vasuta Agarwal?blur=25

We speak to Agarwal, Managing Director, Asia Pacific, InMobi, in part seven of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 18, 2021 8:07 AM


The sleep and home solutions brand leveraged Verizon's ‘AdLearn’ and ‘Predictive Audiences’ offerings, which channelized artificial intelligence and machine learning

exchange4media Staff Aug 2, 2021 8:31 AM

Bhaad mein Jaa - Wakefit.co?blur=25

The video was a hit among netizens as it reached more than 13 million people across social media within 3 days

exchange4media Staff Dec 29, 2020 1:01 PM


With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales as work from home becomes the norm

Ritika Raj Nov 12, 2020 9:33 AM

Chaitanya Ramalingegowda?blur=25

Guest Column: Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co tells us that the company’s latest initiative, Wakefit Postbox is an attempt to bring people closer during the pandemic

Chaitanya Ramalingegowda May 13, 2020 8:06 AM


The duo will be picking the best candidates for Wakefit.co’s Sleep Internship

exchange4media Staff Feb 7, 2020 11:51 AM

Year Ender Digital Ads?blur=25

Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by

Shikha Paliwal Dec 16, 2019 9:01 AM

Wakefit campaign?blur=25

The Bengaluru-based start-up's subscriber base also doubled in a week

exchange4media Staff Nov 5, 2019 3:08 PM

Wakefit Brand Mascot BaaBaa?blur=25

With the affable and all-knowing BaaBaa the sheep, Wakefit's videos aim to distill the complex science of sleep in short, digestible and witty content

exchange4media Staff Sep 15, 2019 10:00 AM