viveks

Brands renew strategies to build consumer connect this Pongal

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With new restrictions due to the third wave, brands have accelerated digital adoption with changes in the media mix

Simran Sabherwal Jan 14, 2022 11:06 AM

‘That online retailers are unbeatable in terms of price is not a fact’

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BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App

Simran Sabherwal Dec 23, 2020 9:09 AM

Brands up marketing spends as consumers step out for the much-awaited Diwali shopping

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As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season

Simran Sabherwal Nov 4, 2020 8:33 AM

Viveks engages @The Idea Factory for building PR strategy

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@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements

exchange4media Staff Oct 22, 2020 1:25 PM

Viu takes OTT-to-TV route, brings its originals' content to Zoom

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For the first time, an OTT platform Viu ties up with Times Network’s music and entertainment channel Zoom to air its originals including ‘What The Duck 2’, ‘Spotlight’ and ‘Gehraiyaan’

Madhuwanti Saha Aug 23, 2017 7:38 AM