views
Catch the world exclusive interview on CNN-News18 on The Hard Facts at 9:30 PM today
e4m Staff Jun 22, 2026 8:49 PM
Today, deeper engagement signals such as saves, shares, watch time, repeat views, comments, profile visits and DMs are emerging as the real indicators of audience connection
Sunidhi Vijay May 18, 2026 9:20 AM
As per industry estimates, search & performance marketing costs for BFSI advertisers are up 20–30% YoY, with overall digital customer acquisition costs rising 25–40%
Sunidhi Vijay Feb 4, 2026 8:44 AM
Once creator-led experiments, podcasts have become a powerful ecosystem shaping narratives, reputations and hours of audience attention
Shalinee Mishra Feb 3, 2026 9:20 AM
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
Sunidhi Vijay Jan 13, 2026 9:00 AM
Travel and hospitality brands are reworking search fundamentals, moving from keyword dependence to memory dependence, design-led content and experiences that AI can easily reference
Sunidhi Vijay Dec 19, 2025 8:41 AM
With increasing costs and discovery becoming competitive, FMCG brands are moving from driving traffic to owning the answer, and are creating crisp, structured content that Google can easily pick up
Sunidhi Vijay Dec 8, 2025 8:43 AM
The success of Decode underscores the influence of content quality and presenter credibility over platform limitations
e4m Staff May 16, 2025 10:34 PM
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by the problem of plenty
Shantanu David Jan 24, 2024 8:45 AM
Industry experts say that there’s no clear verdict on whether the switch could impact advertising
Sonam Saini Dec 1, 2023 9:08 AM
While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts
Kanchan Srivastava Nov 29, 2022 8:47 AM
In his new role, Ahmad will be heading the sales and marketing of AV and EdTech segments of the company
exchange4media Staff Nov 17, 2021 5:09 PM
