Borges Mediterranean Group, one of the largest exporters of branded olive oil from Spain, has appointed Carat Media for its India launch. Carat Media, which will be handling the media planning and buying duties, won the account following a multi-agency pitch. Law & Kenneth is the creative agency for Borges India.
Even as the hullabaloo continues, coining this as the age of digital, hardly any newspaper in India has been able to create a strong and robust revenue model online. exchange4media seeks to find out whether English dailies in India have taken enough initiatives to build a strong foothold in the digital space.