video-advertising
Himanshu Arya?blur=25

Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration

Shweta Raaj Singh Apr 11, 2019 9:22 AM

Youtube?blur=25

Rs 1.4 cr per day ad rate has not deterred brands from already pre-booking all of 2019 for the YouTube Masthead

Venkata Susmita Biswas Nov 16, 2018 8:02 AM

groupmreport?blur=25

In the second State of the Video report, GroupM delivered many valuable insights into the industry-wide changes that are shaping the video ecosystem

exchange4media Staff Nov 12, 2018 8:35 AM

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Probal Ghosal of Amar Ujala Publications Ltd says creating a convergence story & innovating interactions are two important factors that differentiate them from competitors

Apeksha Mishra Sep 24, 2018 8:55 AM

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Warrier, Vice President Sales, India - Mirriad on content marketing and the key performance indicators for a content marketing campaign

exchange4media Staff Sep 21, 2018 8:53 AM

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Rajan Anandan, VP, South East Asia & India, Google, and Raghav Bahl, Founder, Quintillion Media, discuss the role of technology in building an India-specific Internet at an event in Delhi

Apeksha Mishra Sep 19, 2018 8:57 AM

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Omnicom study gauges the impact of video campaigns in Purchase Intent, Consideration, Brand Awareness and Ad Recall across various categories and demographics.

exchange4media Staff Aug 22, 2018 8:53 AM

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The platform titled Shopper Audience Network will bring together unique audience based insights to video advertising

exchange4media Staff Jul 20, 2018 1:21 PM

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97 per cent of the desktop and mobile display market is yet to adopt video advertising. This indicates the low penetration of video as an ad medium on the internet, possibly because of being a relatively newer medium

exchange4media Staff Oct 20, 2017 8:41 AM

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Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Abhinn Shreshtha Sep 7, 2017 7:53 AM

Indian digital content creators relatively unaffected following YouTube fiasco: Experts?blur=25

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Abhinn Shreshtha Apr 12, 2017 8:10 AM

Creative and metrics key for InMobi as it ramps up focus on video ads?blur=25

The ad tech company has seen its video ad consumption triple in India over the last year and expects video ads to make up nearly 50 per cent of its revenue in the coming year

Abhinn Shreshtha Apr 5, 2017 7:57 AM

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017?blur=25

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

exchange4media Staff Mar 22, 2017 7:47 AM

Are Indian advertisers ready to combat Methbot??blur=25

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Abhinna Shreshtha Jan 18, 2017 8:11 AM

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017 ?blur=25

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

exchange4media Staff Jan 10, 2017 8:05 AM

Rewind 2016: Digital video comes of age?blur=25

Digital video continued skyrocketing as projected but what was interesting to see was the emergence of a more mature class of advertisers with a strategic outlook towards both content and advertising

Abhinna Shreshtha Dec 28, 2016 8:07 AM

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space??blur=25

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Abhinn Shreshtha Nov 15, 2016 8:14 AM

Facebook apologizes for "overstated" video metric?blur=25

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Abhinn Shreshtha Sep 26, 2016 9:07 AM