Most recently, Bhatia was with Amazon, leading its global video advertising business

e4m Staff Feb 19, 2026 8:01 AM

Video, optimised primarily for mobile screens, now sits at the centre of most digital strategies, regardless of whether brands label those budgets as awareness, performance, or commerce

Shantanu David Feb 11, 2026 9:16 AM

The top performers in the list of brands recalled belonged to quick commerce, online food delivery, e-commerce, groceries and gaming, shows the study by R K SWAMY Centre for Study of Indian Markets 

e4m Staff Nov 19, 2025 9:09 AM

The Mediakart Business Head demonstrated how personalization and contextual targeting have been reshaping CTV, YouTube, and in-app video advertising

e4m Staff Nov 12, 2025 2:01 PM

The Managing Director, South APAC, at Criteo talks to e4m about the company’s growth from a single solution company to a multi-product commerce media platform  

Shantanu David Mar 21, 2023 8:35 AM

With faster data speed, OTT and short video consumption will see a jump; traditional advertising will further shift towards digital, assert experts

Kanchan Srivastava Aug 30, 2022 8:28 AM

Audio advertising allows brands to create a personal connection with customers by striking the right chord, creating the right sensory mix & capturing the imagination of the listener

exchange4media Staff May 26, 2021 8:28 AM

According to the platform's latest report on programmatic video advertising, India has seen a 7% increase in video ad spends since Q1 2019

exchange4media Staff Jun 3, 2020 1:35 PM