From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street

Shalinee Mishra Jul 9, 2026 9:15 AM

UGC feels raw, unfiltered, and real, say experts, who point to its unmatched engagement and community-building, which traditional ads often lack

Shantanu David May 8, 2025 8:38 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about the power of user-generated content in enhancing brand trust

Shantomoy Ray Apr 22, 2025 9:10 AM

As per industry reports and pundits, brands are expected to invest heavily in influencer partnerships with demand surging for interactive, one-tap content

Shalinee Mishra Mar 19, 2025 8:58 AM

If passed, content created by creator "professionals" on social media platforms like YouTube will be regulated by both MIB and MeitY

e4m Staff Jun 17, 2024 2:37 PM

Kunal Kishore, Founder Director, Value 360 Communications & Co-founder and COO ClanConnect.ai, delivered a keynote at e4m PR and Corp Comm 40 under 40 Summit 2020

exchange4media Staff Dec 1, 2020 8:25 AM

While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI

Nafisa Shaheen Jun 9, 2020 8:38 AM

A special 5-day campaign was exclusively designed by ShareChat from 9th-13th May 2020 to celebrate Mother’s Day across 15 languages

exchange4media Staff May 15, 2020 8:36 PM