With WARC flagging $94bn in global ad growth at risk amid US–Iran tensions, India’s market may see sharper volatility, as auto joins aviation, real estate & fashion in cutting Q1 spends by 10–50%

Kanchan Srivastava Apr 24, 2026 8:22 AM

From brand safety to budget strategy, marketers navigate a new reality where global uncertainty shapes campaigns as much as consumer data

Anuja Jain Mar 18, 2026 9:25 AM

Industry sources say the impact will be reflected in the system gradually on account of existing inventory buffers, but multiple cost pressures are signalling an upward movement in the commodity cycle

Chehneet Kaur Mar 18, 2026 9:09 AM

With shipments disrupted, rupee weakened and retail inflation rising, brands across FMCG, fashion, beauty, jewellery and hospitality to reassess marketing budgets

Kanchan Srivastava Mar 16, 2026 9:32 AM

Shares of food delivery platforms such as Swiggy and Eternal have reportedly come under pressure after reports of LPG shortages disrupting restaurant operations across several cities

Pooja Yadav Mar 13, 2026 8:49 AM

The four-week pause could be extended further if authorities believe the risk of panic-mongering or sensationalism persists

Ruhail Amin Mar 6, 2026 6:25 PM

Experts say the trajectory of newsprint prices will depend largely on how the ongoing geopolitical tensions evolve, particularly their impact on oil prices and shipping routes

Chehneet Kaur Mar 6, 2026 8:58 AM