united-breweries
Kingfisher

TV and digital together accounts for our overall IPL sponsorship, and that forms about 60 per cent of our ad spends, says Singh, Divisional Vice President – Marketing, United Breweries Ltd

Misbaah Mansuri Jan 24, 2019 8:09 AM

He is said to be considering various offers and will take a decision soon

exchange4media Staff Aug 13, 2018 8:54 AM

Brands are allocating their media spends on the lucrative IPL and also aiming at attractive packages of Sony and Zee in order to increase reach

Madhuwanti Saha Mar 29, 2018 9:00 AM

United Breweries awards Publicis Kingfisher Ultra Max

The account will be handled out of the agency’s Bengaluru office. KF Ultra Max was launched in 2014 and JWT is the incumbent agency

exchange4media Staff Nov 29, 2016 9:16 AM

Rs 5 lakh for 10-second spot? Are marketers taking the World Cup bait?

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Collin Furtado Feb 5, 2015 9:09 AM

IPL7: Reach of tournament has expanded, say marketers

Although the opening match TVR of IPL (3.7) could be matched only once after that till May 10, marketers are confident that the viewership will see a surge now that the elections are over

Abhinav Trivedi May 26, 2014 8:50 AM

It is also not easy for IPL teams to find sponsors anymore: Samar Singh Shekhawat

Even if IPL declines in value, it is far bigger than anything else, says Samar Singh Shekhawat, SVP-Marketing, United Breweries

Abhinav Trivedi May 13, 2014 8:00 AM

We spend 10% of our overall marketing budgets on digital: Samar Singh Shekhawat

Samar Singh Shekhawat, SVP-Marketing, United Breweries, talks about the challenges in the evolving digital space in the context of successful brand narrative

Sonam Gulati Apr 15, 2014 7:43 AM

Kingfisher takes to crowd sourcing to create a new lingo - ‘Kinglish’

Created by JWT Bangalore & the King of Good Times, the whole new font was contributed by party animals as part of the beer brand’s activation drive

Twishy Nov 4, 2013 8:40 AM

A voice in your head telling you to grab a Heineken?

If it is, don't be alarmed! You do not have a problem. It just means that the beer brand's experiential marketing initiative has hit a home run

Twishy Sep 2, 2013 8:04 AM

Tweet till you drop to appease the Kingfisher Beer God

The brand has launched a Twitter campaign #DearBeerGod, which is a chance for consumers from across the country to lead their city to victory and win gallons of beer

Twishy Aug 1, 2013 8:10 AM