What began as a simple convenience feature- early access for digital users- has evolved into a clear signal of how India’s television ecosystem is being recalibrated in the current ratings environment

Aditi Gupta Apr 23, 2026 8:09 AM

Alok Jain, one of the Cluster Heads for the Entertainment business at JioStar, says contrary to global narratives, in India, TV is not declining—it’s evolving and thriving

Aditi Gupta Aug 13, 2025 9:14 AM

Advises channels to ensure portrayal of such violence is accompanied with on-screen disclaimer

exchange4media Staff Jul 1, 2021 1:44 PM

Serials Pandian Stores, Bharathi Kannamma, Ayutha Ezhuthu, Senthoorapoovey, Thenmozhi B.A., will be telecast with fresh content in the Prime Time - Monday to Saturday

exchange4media Staff Jul 23, 2020 11:20 AM