According to TAM data, Hindustan Unilever led TV ad volumes in 2024 while F&B remained the top sector. GEC dominated genres, and Harpic Power Plus 10x Advanced topped brand rankings.

e4m Staff Jan 29, 2025 8:51 AM

With the entry of JioStar, Indian media is poised even more to leverage TV's mass reach and digital's precision, crafting dynamic ad strategies for brands

Shantanu David Nov 18, 2024 9:11 AM

Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies

Aditi Gupta Oct 24, 2024 8:38 AM

Cord-cutter homes are currently estimated to be a minuscule 0.5 million and will continue to remain insignificant by 2026 according to the latest CII KPMG report released recently

exchange4media Staff Nov 28, 2022 11:38 AM