titus-upputuru
Boman Irani for Dulux

The 'Double Protection' campaign was conceptualised by Dentsu One for the next generation offering of Dulux Weathershield Powerflexx

exchange4media Staff Oct 12, 2019 10:23 AM

New Honda Amaze

This campaign emphasizes Honda Amaze as the choice of aspiring young customers, highlighting the importance of family bond and values

exchange4media Staff Sep 3, 2019 3:45 PM

Agnello Dias

Agnello Dias, Creative Chairman, Dentsu Aegis Network, India, talks about his goal, the challenges of CCOs and more

Neeta Nair May 8, 2019 8:34 AM

PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri Oct 5, 2018 8:56 AM

Dentsu One rolls out new campaign for Honda 2Wheelers India

Celebrating this milestone, Honda 2Wheelers India has released its latest 360 degree marketing campaign where its brand ambassador and Bollywood actor Akshay Kumar highlights the importance of balance – not only in life but also on the roads

exchange4media Staff Sep 24, 2016 8:25 AM

Omron releases new ad film conceptualised by Dentsu Marcom

The approach was to motivate the youth to look after their parents by sending an Omron blood pressure monitor so that they can keep checking and know the state of their health every day

exchange4media Staff Oct 3, 2015 9:21 AM

Honda's second inning: All set to spread its "wings"

Honda has launched "Wave 2.0" of its business expansion in the country with its latest ad taglined 'Honda is Honda' which aims to firmly embed Honda's Wings as the metaphor

Ankur Singh Jul 22, 2014 8:08 AM

Guest Column: Be prepared to meet Punjab at Goafest - Titus Upputuru

We as a country are not quiet, we don’t have a stiff upper lip, we celebrate like no one’s business. Whatever we do is unabashed & completely in your face. We have tried to capture all of that, says the NCD of Dentsu Marcom

Titus Upputuru May 30, 2014 2:01 PM

Guest Column: Going to a war alone is useless

If a product is gathering dust on a shelf, our job is to blow the dust off & make sure it sells. The more clients & we come together, the more the chances of getting the product off the shelf, says Titus Upputuru of Dentsu Marcom

Titus Upputuru Aug 16, 2013 8:23 AM

Can Honda ride on 'Hero'?

Conceptualised by Dentsu Marcom, the ad bets on individual identity with 'Apni Film ka Superstar'. The brand has taken the rural route to appease masses for the first time

Twishy Aug 16, 2013 8:20 AM

What's preventing India from winning Creative Effectiveness Lions?

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 9:46 AM

What's preventing India from winning Creative Effectiveness Lions?

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 7:32 AM

For once, it's a bit like the World Cup: Titus Upputuru on Cannes Lions

Titus Upputuru, National Creative Director, Dentsu Marcom expects to see good work on the digital medium and is hopeful of India winning at the festival

Titus Upputuru Jun 14, 2013 9:52 AM

For once, it's a bit like the World Cup: Titus Upputuru on Cannes Lions

Titus Upputuru, National Creative Director, Dentsu Marcom expects to see good work on the digital medium and is hopeful of India winning at the festival

Titus Upputuru Jun 14, 2013 9:52 AM

It's time to go glocal!

A great piece of advertising is one that has a universal idea at its core, with a tinge of local flavours, reveal creative honchos

Twishy May 8, 2013 8:32 PM

Living up to expectations: Goafest 2013

People falling off the hot air balloon, disco dandiya, cool climate...few things that Titus Upputuru of Dentsu Marcom does not expect to see @Goafest 2013

Titus Upputuru Apr 5, 2013 5:12 AM

Living up to expectations: Goafest 2013

People falling off the hot air balloon, disco dandiya, cool climate...few things that Titus Upputuru of Dentsu Marcom does not expect to see @Goafest 2013

Titus Upputuru Apr 5, 2013 4:44 AM

Honda CR-V uses versatility-driven positioning to target achievers

The campaign ‘One Life, Many Lives’ links the multi-faceted car with high profile individuals who lead multi-dimensional lives

Twishy Feb 26, 2013 8:19 PM

Delhi no longer in the creative hinterland

Delhi is a fertile playing ground, with a lot of juicy brands that have helped the city in becoming the new creative destination

Twishy Feb 21, 2013 11:33 PM

Ad Review: Honda – More a ‘Hero’ ad than a ‘Honda’ one

Honda has launched its first India focused corporate campaign post its split with Hero. Industry experts feel the campaign lacks impact

Deepika Bhardwaj Jun 13, 2012 8:27 PM