A steep drop in the popularity of 'Twitter killer' has surprised the media and ad industry. Experts discuss what went south for the app, which was launched with a lot of promise

Kanchan Srivastava Aug 22, 2023 8:47 AM


The campaign film, directed by Titus Upputuru, shows the evolution of a father-daughter relationship with time

e4m Desk Mar 27, 2023 3:18 PM


The Titus Upputuru Company has conceived a film for the brand promoting sustainability

e4m Desk Jan 18, 2023 12:17 PM

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The Titus Upputuru Company will be creating content for brands and audiences across platforms

e4m Desk Aug 11, 2022 12:19 PM

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Ayesha Ghosh was the CEO at Taproot Dentsu and Upputuru was the National Creative Director

e4m Desk May 12, 2022 5:37 PM


The account will be serviced from the agency's Gurgaon office

e4m Desk Mar 17, 2022 11:24 AM


The film 'India ke 2 pahiye' has been conceptualized by Taproot Dentsu

e4m Desk Oct 5, 2021 1:16 PM

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Guest Column: If there is one word that symbolises these current times, it is ‘essential’, observes Titus Upputuru, National Creative Director, Dentsu One and Creative Head, Taproot Dentsu, Gurugram

Titus Upputuru Jun 26, 2020 9:02 AM

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In our new series - e4m Creative Zone - we speak to Titus Upputuru, National Creative Director, Dentsu One & Creative Head, Taproot Dentsu, on upping the digital game amidst COVID conditions & more

Misbaah Mansuri Jun 8, 2020 8:22 AM

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Leaders emphasize the importance of reflection, reframing and resilience to bring out the creative best in such challenging times

Misbaah Mansuri Apr 24, 2020 8:43 AM

Activa 6G?blur=25

Conceptualised by Dentsu One, the campaign synergizes the 6 key benefits of 6th generation Activa 6G

e4m Desk Mar 3, 2020 1:50 PM

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'Parcel' is directed by Titus Upputuru and stars Riyaa Arora, Hurmat Ali Khan and Vyom Yadav in the lead

e4m Desk Dec 1, 2019 6:00 PM

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The 'Double Protection' campaign was conceptualised by Dentsu One for the next generation offering of Dulux Weathershield Powerflexx

e4m Desk Oct 12, 2019 10:23 AM

New Honda Amaze?blur=25

This campaign emphasizes Honda Amaze as the choice of aspiring young customers, highlighting the importance of family bond and values

e4m Desk Sep 3, 2019 3:45 PM