threads
The Meta platform has crossed 141.5 million daily mobile users, as of January 7, 2026; in comparison, X stood at around 125 million daily active users
e4m Staff Jan 20, 2026 1:13 PM
The communities on Threads are selected by Meta itself, as opposed to X, where users establish and moderate the communities
Before this, Connor Hayes was serving as the VP of Product for generative AI at Meta
As per Meta, businesses will be able to extend their existing Meta ad campaigns to Threads
e4m Staff Apr 24, 2025 11:36 AM
The service has been launched with a select group of advertisers in the U.S. and Japan beginning a test phase
e4m Staff Jan 27, 2025 4:47 PM
As per reports, Instagram's ad unit will lead this monetization effort, beginning with a select group of advertisers gaining access in January
e4m Staff Nov 14, 2024 10:58 AM
These athletes will share exclusive content, behind-the-scenes, and training regimes through these new mediums too
e4m Staff Sep 17, 2024 3:55 PM
To celebrate this occasion, the brand has curated a special "Threads of Love" hamper that is designed to symbolize the everlasting connection between siblings
e4m Staff Aug 10, 2024 5:51 PM
Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even one year after its launch
Sohini Ganguly Jul 10, 2024 9:28 AM
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
Sohini Ganguly Feb 7, 2024 2:24 PM
Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report
Kanchan Srivastava Dec 12, 2023 8:39 AM
Move aimed at accelerating the usage of Threads application by content creators
e4m Staff Oct 19, 2023 3:04 PM
A steep drop in the popularity of 'Twitter killer' has surprised the media and ad industry. Experts discuss what went south for the app, which was launched with a lot of promise
Kanchan Srivastava Aug 22, 2023 8:47 AM
Guest Column: Dr Srinath Sridharan, Author, Policy Researcher & Corporate advisor, writes about why Gen Z is an important demographic for Facebook's survival
Dr Srinath Sridharan Jul 17, 2023 9:27 AM
Threads seemingly won the perception battle early on, even as Twitter threatens to sue Meta for 'misappropriation'. Experts wonder whether it will win the ad war against its rival in the long run
Shantanu David Jul 7, 2023 9:29 AM
In his first response since the launch of Threads, Musk hinted that it may be a rip-off of Twitter
exchange4media Staff Jul 6, 2023 12:37 PM
The new app is strikingly similar to Twitter but allows for longer posts
exchange4media Staff Jul 6, 2023 8:30 AM