According to Ormax Box Office Report 2024, Hindi cinema’s box office collections plummeted from ₹5,380 crore in 2023 to ₹4,679 crore in 2024 — a steep fall that reduced its market share to 40%

Aditi Gupta May 29, 2025 8:44 AM

42% of audiences are influenced by cinema ads even as they make up for less than 1% of the Indian AdEx. Industry experts share insights into the underutilised medium

Jagruti Verma Feb 21, 2025 8:58 AM

To deliver DCI content electronically across theatres

e4m Staff Jun 18, 2024 3:24 PM

With movie releases getting deferred due to restrictions on malls and cinema, the revenue for Q4 FY2022 will be sequentially lower than Q3 FY2022, ICRA said in a note

exchange4media Staff Jan 22, 2022 9:28 AM

The company said the quarter gone by has been the best quarter for it since Mar’20 when the business was adversely impacted on account of the pandemic

exchange4media Staff Jan 22, 2022 8:17 AM

Also, I&B ministry has released a standard operating procedure for cinema halls and theatres on preventive measures to contain spread of COVID-19

exchange4media Staff Feb 1, 2021 8:26 AM

With the official opening of the events industry, and cinemas permitted to operate post October 15 in most states, we evaluate the future of cinema advertising and brand activations

Eularie Saldanha Oct 9, 2020 8:28 AM

The SOP mandates that all transactions be digital and show timings be staggered to avoid crowding

exchange4media Staff Oct 6, 2020 11:36 AM

The partnership will enable a fully Immersive movie viewing experience for the customers with safety & sanitisation measures powered by Dettol

exchange4media Staff Jul 24, 2020 12:57 PM