tata-mumbai-marathon
From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
Sunidhi Vijay Jan 22, 2026 8:58 AM
Branding appeared at various points during the event, including along the race route, at hydration and recovery stations, and on participant kits and race-day apparel
e4m Staff Jan 20, 2026 4:12 PM
Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones
e4m Staff Jan 20, 2026 11:13 AM
Saini, VP of Marketing at Mondelez India, talks about Fuse's tie-up with the marathon, 5-Star's latest campaign and more
Neeta Nair Jan 13, 2023 12:40 PM
The association will commence with the Tata Consultancy Services (TCS) World 10K Bengaluru 2022
exchange4media Staff Mar 23, 2022 1:51 PM
This association with Procam International will mark Bira 91’s debut into mass participation sports
exchange4media Staff Jan 7, 2020 4:08 PM