In his 24 years in the industry, Dutt has worked on over 400 campaigns

e4m Desk Jul 20, 2023 11:13 AM


Chakravarty will be reporting to Surjo Dutt, Chief Creative Officer, FCB India

e4m Desk Aug 9, 2022 1:00 PM

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The agency will be led by Debarpita Banerjee as Chief Executive Officer, Surjo Dutt as Chief Creative Officer and John Thangaraj as Chief Strategy Officer

e4m Desk Jul 22, 2021 11:23 AM


Vistara has developed the safety video in collaboration with its creative agency partners, FCB India

e4m Desk Aug 28, 2020 4:24 PM


In today's edition of e4m Creative Zone, we speak to Surjo Dutt, NCD, FCB Ulka, on lockdown limitations, change in creative concepting and more

Misbaah Mansuri Jul 14, 2020 8:31 AM


The FCB Ulka campaign, featuring Nargis Fakhri, will be soon seen across all digital platforms

e4m Desk Jul 15, 2019 2:28 PM

Is the beverage category over-dependent on use of celebrities??blur=25

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy Mar 19, 2013 7:03 PM

“Pepsi ad is terribly clichéd”?blur=25

It is surprising that few creative people still find the ‘right now’ thought refreshingly new, say industry experts

Twishy Feb 5, 2013 8:00 PM

Ranbir Kapoor and MS Dhoni team up for Pepsi?blur=25

Pepsi, one of the global sponsors of ICC World Twenty20 2012 Sri Lanka, celebrates the way fans watch & enjoy T20 cricket with new TVC

e4m Desk Sep 3, 2012 8:15 PM