suraj-nambiar

Is Web 3.0 the future of the internet or just another passing fad?

Web 3.0?blur=25

By enabling an ownership economy, Web 3.0 can bring in a world of innovations for brands and marketers. But it's not without its risks, warn experts

Shantanu David Sep 28, 2022 8:12 AM

Digitas appoints Suraj Nambiar as SVP & West Head

suraj nambiar?blur=25

His last assignment was with Tonic Worldwide

exchange4media Staff Aug 4, 2021 11:08 AM

Mobile will remain the digital advertising hero in 2020 too

Mobile advertising?blur=25

Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it

Shikha Paliwal Jan 20, 2020 8:21 AM

Are third party analytics enough for OTT measurement?

ott?blur=25

In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run

Shikha Paliwal Jan 6, 2020 8:36 AM

Is personalisation an effective advertising strategy?

Personalization in Advertising?blur=25

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM