Content heads say microdramas can't replace long-format content but act as a complementary layer; opens up new advertising-led revenue streams as brands look to integrate with high frequency content

Aditi Gupta Mar 20, 2026 8:40 AM

Prior to this, Cristina Rey Alvarez was the CEO UM España

e4m Desk Feb 5, 2026 2:27 PM

In the first phase, Meller sunglasses will be rolled out to about 500 Lenskart stores

e4m Staff Nov 15, 2025 9:12 AM

Several renowned writers, poets, journalists, and artists will participate in the event, which will be held at the Constitution Club of India

e4m Staff Sep 12, 2025 2:41 PM

Three major football events will be exclusively broadcast on FanCode

e4m Staff Jan 6, 2024 2:13 PM

A brand campaign starring Zareen, the brand ambassador emphasises the importance of achieving the impossible

e4m Staff Dec 4, 2023 1:26 PM

The No.10 spent a large part of his career in LaLiga, playing for FC Barcelona, Sevilla FC and, curiously, alongside his brothers for Granada CF

exchange4media Staff Nov 30, 2020 12:01 PM