sony-yay

With this, the channel will be the only national kids’ player to be available in Malayalam, Bangla and Marathi 

exchange4media Staff 1 week ago

Kids between 2-14 years account for 20 per cent of total TV impressions, says BARC India data

Sonam Saini 05-November-2018

For World Music Day, the two characters got Shaan, Kailash Kher, Palak Muchhal and Shruti Pathak to sign four music instruments, which will be donated to NGOs

exchange4media Staff 21-June-2018

According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels

Sonam Saini 23-April-2018

Leena Lele Dutta speaks to exchange4media as the kids channel completes one year

Sonam Saini 19-April-2018

The agency will provide strategic and creative inputs to the channel's communication avenues, reiterating its position as the ultimate destination of happiness on television for children

exchange4media Staff 28-March-2018

Leena Lele Dutta likes to spend the weekends with her two kids and binge watching The Crown

exchange4media Staff 10-March-2018

From fun-filled contests, to endearing TVCs and great deals, these ad campaigns seem to be spreading a pop of colour and living up to the very essence of Holi

exchange4media Staff 01-March-2018

The flashback of how 2017 has been for the kids space with highlights, viewership and forecast trends for the upcoming year

Leena Lele Dutta 27-December-2017

With giveaways and exciting festive offerings for consumers, these Christmas campaigns just upped the merriment quotient

exchange4media Staff 22-December-2017

The following Children’s Day campaigns took to inspiring and engaging children from all strata of society

Misbaah Mansuri 14-November-2017

The channel presents its first film on television, a special segment with actor Tiger Shroff and more with this campaign

exchange4media Staff 10-October-2017

Kids channels of Viacom18, Disney India, Turner International and SPN expect ad sales to pick up in the festive period through their tentpole marketing, fresh content and brand integrations

Madhuwanti Saha 25-September-2017

Many types of teachers from all walks of life didn’t just have digital campaigns to their names but were also felicitated for their never ending support and drive

exchange4media Staff 06-September-2017

While some campaigns predictably targeted youth, others were a refreshing change by lauding unsung heroes and taking up environmental causes

exchange4media Staff 08-August-2017

As the official kids channel partner, Sony YAY! will air IKFW’s Mumbai and Delhi shows

exchange4media Staff 20-July-2017

Come April 18, the kids’ category will get a new player from Sony Pictures Networks India called Sony YAY!, which will bank on its homegrown animated shows in an attempt to edge past the rest

exchange4media Staff 13-April-2017