Leena Lele Dutta, Business Head of Sony Yay!, talks about the importance and process of building indigenous characters, and how the channel uses this to drive business further

Arpita Mukherjee Nov 18, 2019 8:34 AM

For its 3rd edition of their initiative Pawsome Diwali, the channel teamed up with NGOs of the country to spread awareness about the adverse effects of bursting crackers during Diwali

exchange4media Staff Oct 25, 2019 4:12 PM

ChillOut: The Programming Head of Sony YAY! loves spending time amidst nature, and exploring the endemic wildlife and forests of Madagascar is next on his holiday list

exchange4media Staff Sep 7, 2019 9:27 AM

The channel’s ‘Heroes Behind the Heroes’ initiative recognised mentors like film maker Mahesh Bhatt, choreographer Remo D'Souza and badminton coach Pullela Gopichand, among others

exchange4media Staff Sep 4, 2019 7:17 PM

The campaign is co-powered by Himalaya Complete Care, while Act II popcorn is the associate partner and Club Mahindra the experiential holiday partner

exchange4media Staff Aug 1, 2019 1:42 PM

The toon characters danced to their track, played games with the kids and gave out Sony YAY! goodies

exchange4media Staff Jul 7, 2019 6:00 PM

The specially designed vans will give children a chance to take part in activities planned around shows like KickO & Super Speedo, Honey-Bunny ka Jholmaal and Guru Aur Bhole

exchange4media Staff May 28, 2019 2:46 PM

Tele movies are among the top-rated shows and work well from the advertisers’ perspective too, says Chakraborty, Head – Programming, Sony YAY!

Moumita Bhattacharjee May 10, 2019 8:53 AM

The ace singer released his latest song for the kids TV show, ‘KickO & Super Speedo’

exchange4media Staff May 8, 2019 4:35 PM

As part of celebrations, the channel gifted its young audiences a unique chance to decide the content line-up for their favourite channel

exchange4media Staff Apr 26, 2019 11:50 AM

With this, the channel will be the only national kids’ player to be available in Malayalam, Bangla and Marathi 

exchange4media Staff Mar 7, 2019 5:00 PM

Kids between 2-14 years account for 20 per cent of total TV impressions, says BARC India data

Sonam Saini Nov 5, 2018 8:53 AM

For World Music Day, the two characters got Shaan, Kailash Kher, Palak Muchhal and Shruti Pathak to sign four music instruments, which will be donated to NGOs

exchange4media Staff Jun 21, 2018 5:41 PM

According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels

Sonam Saini Apr 23, 2018 9:00 AM

Leena Lele Dutta speaks to exchange4media as the kids channel completes one year

Sonam Saini Apr 19, 2018 8:57 AM

The agency will provide strategic and creative inputs to the channel's communication avenues, reiterating its position as the ultimate destination of happiness on television for children

exchange4media Staff Mar 28, 2018 3:22 PM

Leena Lele Dutta likes to spend the weekends with her two kids and binge watching The Crown

exchange4media Staff Mar 10, 2018 9:14 AM

From fun-filled contests, to endearing TVCs and great deals, these ad campaigns seem to be spreading a pop of colour and living up to the very essence of Holi

exchange4media Staff Mar 1, 2018 9:00 AM

The flashback of how 2017 has been for the kids space with highlights, viewership and forecast trends for the upcoming year

Leena Lele Dutta Dec 27, 2017 8:49 AM

With giveaways and exciting festive offerings for consumers, these Christmas campaigns just upped the merriment quotient

exchange4media Staff Dec 22, 2017 8:55 AM