sony-yay
Kids will get to roleplay as ‘Rescue Agents’ and find missing pets in KidZania city
Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more
Sonam Saini Apr 19, 2022 8:41 AM
The channel is set to add over 140 hours of fresh content with new show launches and fresh seasons for its popular shows
e4m Desk Sep 25, 2021 11:00 AM
Kids around the country shall be able to watch the show that starts from April 19th, every Monday to Friday at 11:30 AM on Sony YAY!
Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, said that the launch of new shows this summer will attract all possible categories of advertising including the non-kids category
Sonam Saini Apr 9, 2021 8:31 AM
The channel will bring immersive experience through exclusive previews and themed workshops for young audiences this festive season
The Business Head of Sony Pictures Networks India, kids’ genre, spoke about Kapil Sharma’s association with the Sony YAY show ‘Honey Bunny’, viewership trends in the genre and more
Sonam Saini Sep 29, 2020 8:56 AM
The show is slated to release on October 12 and will present Kapil Sharma in various comic avatars
The show tracks the journey of Happy and Lucky - the neighbours who believe in giving each other a taste of their own medicine through their daily mischief
Though the kids' broadcasters were already preparing for the summer content line up, the early planning since the beginning of the year has helped them to function smoothly
Sonam Saini May 11, 2020 8:50 AM
The channel also showcased a brand new movie called “Kicko and Superspeedo - The real heroes” recently
e4m Desk Mar 24, 2020 10:00 PM
Guest Column: Dutta, Business Head, Sony YAY! says crafting an ecosystem that helps bridge the gender gap, women are now empowered to pursue a position of power across male-dominated industries
Leena Lele Dutta Mar 9, 2020 11:10 AM
Leena Lele Dutta, Business Head of Sony Yay!, talks about the importance and process of building indigenous characters, and how the channel uses this to drive business further
Arpita Mukherjee Nov 18, 2019 8:34 AM
For its 3rd edition of their initiative Pawsome Diwali, the channel teamed up with NGOs of the country to spread awareness about the adverse effects of bursting crackers during Diwali
ChillOut: The Programming Head of Sony YAY! loves spending time amidst nature, and exploring the endemic wildlife and forests of Madagascar is next on his holiday list
The channel’s ‘Heroes Behind the Heroes’ initiative recognised mentors like film maker Mahesh Bhatt, choreographer Remo D'Souza and badminton coach Pullela Gopichand, among others
The campaign is co-powered by Himalaya Complete Care, while Act II popcorn is the associate partner and Club Mahindra the experiential holiday partner
The toon characters danced to their track, played games with the kids and gave out Sony YAY! goodies
The specially designed vans will give children a chance to take part in activities planned around shows like KickO & Super Speedo, Honey-Bunny ka Jholmaal and Guru Aur Bhole
Tele movies are among the top-rated shows and work well from the advertisers’ perspective too, says Chakraborty, Head – Programming, Sony YAY!
Moumita Bhattacharjee May 10, 2019 8:53 AM
