sony-yay

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more
Sonam Saini Apr 19, 2022 8:41 AM

The channel is set to add over 140 hours of fresh content with new show launches and fresh seasons for its popular shows
e4m Desk Sep 25, 2021 11:00 AM

Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, said that the launch of new shows this summer will attract all possible categories of advertising including the non-kids category
Sonam Saini Apr 9, 2021 8:31 AM

The Business Head of Sony Pictures Networks India, kids’ genre, spoke about Kapil Sharma’s association with the Sony YAY show ‘Honey Bunny’, viewership trends in the genre and more
Sonam Saini Sep 29, 2020 8:56 AM

Though the kids' broadcasters were already preparing for the summer content line up, the early planning since the beginning of the year has helped them to function smoothly
Sonam Saini May 11, 2020 8:50 AM

The channel also showcased a brand new movie called “Kicko and Superspeedo - The real heroes” recently
e4m Desk Mar 24, 2020 10:00 PM

Guest Column: Dutta, Business Head, Sony YAY! says crafting an ecosystem that helps bridge the gender gap, women are now empowered to pursue a position of power across male-dominated industries
Leena Lele Dutta Mar 9, 2020 11:10 AM

Leena Lele Dutta, Business Head of Sony Yay!, talks about the importance and process of building indigenous characters, and how the channel uses this to drive business further
Arpita Mukherjee Nov 18, 2019 8:34 AM

Tele movies are among the top-rated shows and work well from the advertisers’ perspective too, says Chakraborty, Head – Programming, Sony YAY!
Moumita Bhattacharjee May 10, 2019 8:53 AM