The company has since apologised and pulled down the 20-second spot

exchange4media Staff Aug 18, 2021 11:27 AM


The brand brought back its ‘Acknowledge Your Heroes’ campaign by sharing 20,000 bars to frontline workers in Delhi, Mumbai, Bangalore, Kolkata and Hyderabad

exchange4media Staff Jul 7, 2020 2:03 PM


With the BBDO Worldwide campaign SNICKERS has created the opportunity for consumers to share a customized digital ‘Thank You’ message at the back of the pack with their 'brave warriors'

exchange4media Staff Jun 20, 2020 2:39 PM

Snickers Exam Bar?blur=25

The limited-edition 'Exam Bars' will be available with good luck greetings for the students such as ‘Do Well’, ‘Rock On’ and ‘Shine On'

exchange4media Staff Feb 4, 2020 12:53 PM

Snickers Almond?blur=25

The tagline ‘No Bhook. No Bhoolna’ takes a spin on the brand’s global proposition of ‘Who Are You When You Are Hungry? and urges people to take responsibility in their respective spheres of life

exchange4media Staff Feb 12, 2019 2:01 PM


The cricketer has worked with various brands, ranging from consumer durable to automobile, retail and life insurance.

Dolly Mahayan Jul 7, 2018 8:59 AM


India’s former Captain Cool shows his ‘hangry’ side, features in new TVC for brand

exchange4media Staff Mar 10, 2018 8:59 AM


The SNICKERS® Hunger Bars campaign builds upon the brand’s global philosophy of how you’re not you when you are hungry. In India, the campaign gets a new spin through the tagline ‘Who Are You When You Are Hungry’

exchange4media Staff Nov 11, 2017 8:47 AM

Ecosys OOH rolls out outdoor campaign for Snickers in Bengaluru, Pune?blur=25

High impact billboards were used to have a suave presence to create high recall and with the help of bus shelters, the campaign got a healthy spread and frequency across the city

exchange4media Staff Aug 1, 2016 5:09 PM

Snickers ad not effectively adapted to Indian context?blur=25

Based on global campaign ‘You’re not you when you are hungry’, the Indian adaption needed little more thought, say creative honchos

Twishy Jan 4, 2013 7:57 PM

Rekha debuts as ‘Captain’ for Snickers’ TV campaign?blur=25

Snickers’ upcoming TVC is an award-winning global campaign – ‘You’re Not You When You Are Hungry’

exchange4media Staff Dec 12, 2012 6:21 PM