snickers
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer
Simran Sabherwal May 21, 2025 9:00 AM
The campaign revolves around the idea that being a third wheel isn’t just about tagging along.
e4m Staff Feb 14, 2025 1:46 PM
While the veteran actress hasn't been a frequent face in ads like her contemporary celebrities, her select appearances carry a certain gravitas
Soumya Gawri Oct 10, 2024 9:20 AM
The action maestro Rohit Shetty is also named the brand ambassador for Snickers
e4m Staff Jul 17, 2024 3:02 PM
The new brand films bring to life two relatable and popular characters to present a humorous take on the sudden onset of hunger pangs
exchange4media Staff Mar 22, 2023 4:11 PM
The company has since apologised and pulled down the 20-second spot
exchange4media Staff Aug 18, 2021 11:27 AM
The brand brought back its ‘Acknowledge Your Heroes’ campaign by sharing 20,000 bars to frontline workers in Delhi, Mumbai, Bangalore, Kolkata and Hyderabad
exchange4media Staff Jul 7, 2020 2:03 PM
With the BBDO Worldwide campaign SNICKERS has created the opportunity for consumers to share a customized digital ‘Thank You’ message at the back of the pack with their 'brave warriors'
exchange4media Staff Jun 20, 2020 2:39 PM
Online brand store is available for consumers in top metros
exchange4media Staff Jun 8, 2020 5:04 PM
The limited-edition 'Exam Bars' will be available with good luck greetings for the students such as ‘Do Well’, ‘Rock On’ and ‘Shine On'
exchange4media Staff Feb 4, 2020 12:53 PM