SNICKERS presents ‘token of gratitude’ to frontline warriors

With the BBDO Worldwide campaign SNICKERS has created the opportunity for consumers to share a customized digital ‘Thank You’ message at the back of the pack with their 'brave warriors'

e4m by exchange4media Staff
Updated: Jun 20, 2020 2:39 PM
Snickers

SNICKERS, the chocolate bar from Mars Wrigley, has launched a campaign to express gratitude for the work done by essential workers against all odds. SNICKERS has created the opportunity for consumers to share a customized digital ‘Thank You’ message at the back of the pack with their brave warriors. The campaign stems from the thought that a small gesture can go a long way, especially for our everyday heroes.

While people across the country have been staying at home to protect their health and that of their loved ones, there are some warriors who have been fighting against the odds and risking their lives to provide necessary services and goods. Some have been on the frontline helping in hospitals, streets and police stations, and there are others who have provided support behind the scenes by ensuring access to essential goods and services. From doctors, nurses and policemen to vegetable vendors, grocery shopkeepers and factory workers – there is no shortage of heroes. To express gratitude and show recognition for their immense hard work, SNICKERS® has introduced ‘Acknowledge Your Heroes’.

The BBDO Worldwide campaign aims to express gratitude with a simple message - ‘To Those Who Keep Us Going, Send A Free SNICKERS To Keep Them Going’. The brand invites consumers to nominate a friend, family member or neighbour who deserves a SNICKERS bar for their contribution to making lives of other people easier during the pandemic. On being nominated, the nominee shall receive a personalized digital ‘Thank You’ message at the back of SNICKERS pack along with a free SNICKERS.

Talking about the launch of the campaign, Yogesh Tewari, Marketing Director, Mars Wrigley, said: “We are grateful to each and every individual who has been at the forefront of the current crisis and is ensuring that we stay safe and have access to essential goods and services. They are the real heroes and their tireless spirits in these difficult times is commendable. With this campaign, we hope to encourage our consumers to join hands with us to recognize the efforts of these brave warriors and offer a token of heartfelt appreciation and gratitude.”
SNICKERS has curated a film featuring the younger generation aspiring to grow up to become doctors, nurses, and policemen. The film celebrates all COVID-19 warriors who have redefined heroism for the youth.

Talking about the campaign, Akashneel Dasgupta, Chief Creative Officer, BBDO Worldwide (Gurugram) said, “Growing up, one’s ambitions are uncomplicated, to be a doctor or a policeman. To those innocent minds they are the true heroes of society. And what we have seen in the last 3 months has just vindicated that fact. No wonder the youth always earmarked them as their idols. SNICKERS joins many other brands in saluting these true warriors and gives everyone an opportunity to show their gratitude by sending out a SNICKERS®. Because heroes should never go hungry.”

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