The streaming service has teamed up with Indian Cancer Society and has roped in comedian Sunil Grover for the campaign

exchange4media Mumbai Bureau Jun 1, 2020 2:30 PM


MTV’s brand film shows a guy who is trying to quit and is having the last cigarette of his life

exchange4media Staff May 29, 2020 4:42 PM

Why so serious??blur=25

A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff Mar 14, 2020 9:31 AM

Quit Tobacco?blur=25

CVS Health joins a growing list of companies to Quit Big Tobacco, a Vital Strategies initiative aimed at taking money, talent and expertise away from the tobacco and e-cigarette industries

exchange4media Staff May 4, 2019 10:56 AM

Vivid: Statutory warnings need more punch?blur=25

Don’t just put up a statutory warning against tobacco use for the sake of it! Make it more effective, says Annurag Batra of exchange4media

Annurag Batra Oct 29, 2012 7:34 PM