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titan?blur=25

Conceptualised by Ogilvy, the 'Proud to be Me' campaign captures nuances of gender fluidity

exchange4media Staff Jun 29, 2020 4:09 PM

Titan?blur=25

The brand has asked its audience to share special wishes for their moms with #TimeWithMa on their social handles

exchange4media Staff May 9, 2020 10:26 AM

I Touch Myself Project?blur=25

The campaign is live across social and digital platforms, as well as a microsite featuring breast health information

exchange4media Staff Mar 9, 2020 11:20 AM

Niraj Ruparel Mindshare?blur=25

Guest Column: Niraj Ruparel, National Head - Mobile, Mindshare, shares his predictions for Voice Technology in India

Niraj Ruparel Jan 6, 2020 9:02 AM

Alexa?blur=25

It's time brands build in compatibility with devices such as Google Home and Alexa so that their customers can seamlessly and effortlessly consume their products or services

Nafisa Shaheen Jul 30, 2019 8:05 AM

Voice?blur=25

With India being one of the fastest growing Voice markets in the world, marketers are experimenting with Voice, studying Indian accents & looking at integrated solutions for the customer

Samarpita Banerjee Apr 25, 2019 8:19 AM

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Suveer joins Publicis India from Mullen Lintas where he was instrumental in developing branding, communication & marketing solutions for a host of brands

exchange4media Staff Aug 10, 2018 8:53 AM

Be proud of your curves, Zivame #FitForAll campaign tells women ?blur=25

The online lingerie brand makes a powerful statement with ad; launches the widest range yet in terms of sizes to fit all body types

exchange4media Staff Feb 11, 2017 9:08 AM

Lingerie brands choose bold vs subtle campaigns to target consumers?blur=25

Brands in the lingerie space are gradually moving from objectifying women or attracting men's attention to spreading awareness among women about the need to choose the right lingerie

Sarmistha Neogy Apr 18, 2016 7:49 AM

Zivame celebrates Women's History Month with Miss Malini, launches #GirlLove campaign ?blur=25

As part of the campaign, the brand is encouraging women to express their gratitude for other women they admire by complimenting them using the hashtag #GirlLove

exchange4media Staff Apr 6, 2016 5:23 PM

UK's 'Evo' magazine comes to India?blur=25

The Indian edition of ‘Evo’, a magazine for automotive enthusiasts, is set to hit newsstands in the last week of September with a cover price of Rs 100

exchange4media Staff Sep 4, 2013 9:14 AM

Magazines should stop selling ads & sell engagement: CVL Srinivas?blur=25

Though magazines are high on trust factor, revenues have been flat; a change of mindset is required to turn this around, says the CEO, S Asia, GroupM

Synjini Nandi Feb 18, 2013 2:09 AM

Tanishq taps experiential marketing?blur=25

Tanishq’s ‘Mia on Wheels’ – a customised designer bus – drove women to work from select locations across Bangalore for two weeks

Priyanka Nair Oct 22, 2012 7:38 PM

Tanishq uses OOH to stand out in sales season?blur=25

Rolls out a month-long initiative spread across 15 cities with over 150 plus sites to market its new range of affordable diamonds

Priyanka Nair Aug 29, 2012 2:35 AM

34 city outdoor spread for Tanishq?blur=25

Tanishq bets big on OOH for new brand Ganga; allots a significant amount of its marketing spends to the outdoor medium

Priyanka Nair Jun 15, 2012 7:01 PM