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This foray into the media content space aims to strengthen the advertising business of SilverPush by providing a deeper penetration within the advertising value chain

exchange4media Staff Sep 18, 2019 4:30 PM

SilverPush

SilverPush currently serves clients in eight Asian markets including India, Indonesia, Thailand, Malaysia, the Philippines, Vietnam and now, Hong Kong

exchange4media Staff Apr 2, 2019 7:13 PM

SilverPush

The funds will be used to further expand their business globally, including new markets in the APAC region

exchange4media Staff Feb 22, 2019 1:02 PM

SilverPush

The company credits this performance to the rising consumer appetite for on-demand and multiscreen viewing experience

exchange4media Staff Feb 1, 2019 4:13 PM

Seth will oversee CarToq’s domestic and global expansion along with marketing activities to drive customer traffic across the brand’s media properties

exchange4media Staff Aug 13, 2018 5:12 PM

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 8, 2018 8:55 AM

SilverPush has released the ‘TV Advertising Mapping Report’ for the Pro Kabaddi League 2017 which highlights key insights based on the data captured and analysed during PKL on Indian TV channels

exchange4media Staff Sep 19, 2017 7:52 AM

Indian digital content creators relatively unaffected following YouTube fiasco: Experts

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Abhinn Shreshtha Apr 12, 2017 8:10 AM

Snapdeal commands 36.75% share; BigBasket most aggressive player with 79.7% share of TV ad pie: Silverpush report

Following demonetisation TV spots of the e-wallet sector rose while that of the fashion e-commerce sector fell significantly

exchange4media Staff Jan 25, 2017 8:08 AM

Guest Column: 2017 will witness content marketing led analytics: Hitesh Chawla, SilverPush

Revealing the top media trends for 2017, Chawla says that though content has been a key element in marketing funnel since the start of advertising, it hasn’t evolved in sync with the pace of consumer purchase funnel in a multi-screen world

Hitesh Chawla Jan 23, 2017 8:09 AM

TV ad share of consumer durables sector drops by 83% post demonetisation

According to a survey by SilverPush, consumer durables sector TV ad share fell massively by 83% & settled at a mere 0.956%.

exchange4media Staff Jan 16, 2017 8:20 AM

Maruti Ciaz leads TV ad spends with 6.21% share beating Chevrolet Beat, Hyundai Elantra: SilverPush report

According to the SilverPush report, digital marketing spends of the automobile sector dipped significantly post demonetisation. Twitter attracted the most attention and advertising spends from luxury car makers

exchange4media Staff Jan 4, 2017 8:44 AM

PayTM clear leader among e-wallets with 97% searches post demonetisation: SilverPush report

Silverpush’s mapping reveals that banks and e-wallets increased their TV spends post the demonetisation of 500 and 1000 rupee currency notes in India. Post demonetisation, the e-wallet industry in India witnessed over 20 per cent surge in searches

exchange4media Staff Dec 20, 2016 8:20 AM

Snapdeal emerges most aggressive TV advertiser among Top 3 e-commerce players: Silverpush report

According to research firm SilverPush, Snapdeal captured 40.5 per cent of TV screen time, while Amazon and Flipkart had 33 per cent and 25 per cent of the share respectively during the festive shopping period

exchange4media Staff Nov 4, 2016 8:14 AM

Regional channels capture nearly 19% of mobile advertising pie: SilverPush Report

The latest analysis throws spotlight on telecom industry’s two major segments, smartphone and mobile operators and how they follow different paths across screens of television and digital world to attract and acquire their customer base

exchange4media Staff Sep 20, 2016 8:18 AM

Rajnath Kamath joins SilverPush as Chief Growth Officer

The former Star TV and NDTV veteran will join the digital cross screen advertising company with a mandate of scaling up business

exchange4media Staff Sep 9, 2016 1:09 PM

Guest Column: 5 practices for successful TV plus Digital convergence campaigns: Alap Ghosh SilverPush

Remembering how to do TV+Digital convergence campaigns right, media planners and advertiser have the ability to make the transition easier, both for themselves and for their audiences, while maintaining harmony in the advertising ecosystem writes Alap Ghosh, Consulting CSO, SilverPush

Alap Ghosh Apr 18, 2016 7:47 AM