Silverpush expands presence in Turkey through ties with AdMatic

Silverpush now offers its entire range of AI-powered video intelligence solutions in Turkey via an exclusive partnership with AdMatic

e4m by exchange4media Staff
Published: Feb 24, 2020 11:10 AM  | 2 min read

Silverpush has entered into a strategic partnership with ad tech company AdMatic to offer its Artificial Intelligence (AI) powered video intelligence product suite in Turkey.

Kartik Mehta, Chief Revenue Officer at Silverpush, said: "Our entry into the Turkey market is part of our global expansion. We have successfully established ourselves in the Southeast Asian, Middle Eastern and African markets, and recently in the UK. Now, this partnership with AdMatic marks our entry into the mature Eastern European market."

Silverpush's in-video context detection platform uses artificial intelligence and computer vision to accurately identify in-video contexts, including logos, faces, objects, actions, and scenes, to enable contextual video ad placements in line with content users are actively engaging with. And its brand safety platform uses in-video context detection to contextually filter out harmful and irrelevant content. Offering brands, a suitable video environment, surpassing traditional measures like keywords blacklist, whitelisted channels and more.

Silverpush also enables real-time moment marketing, helping brands engage their customers through live moments. It syncs TV commercials, sporting events, weather updates, pollution levels, and current trends with digital ads in real-time.

"We are thrilled to enter an exclusive partnership with Silverpush in Turkey," said Okay TUG, VP Global Markets of AdMatic. He further stated - "By leveraging artificial intelligence and computer vision technologies afforded by these ingenious products, brands and advertisers in the Turkish market will be able to innovatively, effectively and safely achieve their advertising goals. This innovation in advertising technology will boost the effectiveness of campaigns leading to unparalleled reach and user engagement along with enhanced brand experience."

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