Sharat Verma, CMO of Procter & Gamble, and Josy Paul, Chairman, BBDO India, shared insights on the launch of their latest “Share The Load” campaign, the inspiration behind it and more

Kanchan Srivastava Apr 20, 2023 8:34 AM

canne slIons?blur=25

VMLY&R’s campaign for Unipads and BBDO’s film for Ariel selected for Glass Lions

exchange4media Staff Jun 10, 2022 2:44 PM

Ariel India?blur=25

The brand is calling this an invitation to partner with like-minded brands that believe in equality and power of representation to #ShareTheLoad

exchange4media Staff Apr 7, 2022 4:17 PM

TV First?blur=25

Delivering a keynote address at the e4m TV First conference, Josy Paul, Chairman & Chief Creative Officer, BBDO India, spoke about how ‘The Best TV Ads always have a Digital Gene’

exchange4media Staff Feb 25, 2022 8:31 AM

Ariel Campaign?blur=25

The film was launched by a panel comprising Genelia and Ritesh Deshmukh, Dr. Nandita Shah, Akshara Centre (NGO), Sharat Verma, CMO, P&G India & Josy Paul - Chairman & CCO, BBDO India

exchange4media Staff Feb 12, 2022 8:34 AM

Josy Paul?blur=25

Josy Paul, Chairman and Chief Creative Officer of BBDO India, spoke on the opening day of Cannes Lions Live as part of the  ‘What I’ve Learnt’ module

exchange4media Staff Jun 23, 2020 8:16 AM


The campaign highlights how the lockdown has caused sleep deprivation in women, who have to juggle between housework and office work

exchange4media Staff May 23, 2020 8:39 AM


Ariel's collaboration with YouTuber Gibi ASMR focuses attention on lack of sleep among women due to the burden of household chores

exchange4media Staff Apr 11, 2020 9:45 AM


With the previous campaign being a blockbuster, we asked industry observers what they thought about the latest offering

Misbaah Mansuri Jan 31, 2019 8:24 AM


With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told

Misbaah Mansuri Jul 19, 2018 8:54 AM


After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Misbaah Mansuri Jun 14, 2018 8:54 AM

Ariel Share the Load?blur=25

Ariel has been endorsing the cause of equality within the household through its #ShareTheLoad campaign since 2015, which has been its most rewarded and prestigious movement on social equality.

exchange4media Staff May 16, 2018 5:43 PM


Media buying and selling has moved from being relationships led to being more data and analytics led, Debraj Tripathy

Dolly Mahayan Nov 6, 2017 8:29 AM

Prime Time Awards:We believe in ads not words: Josy Paul on winning Prime Time Luminary of the Year?blur=25

At the third edition of the exchange4media Prime Time Awards Josy Paul, Chairman & Chief Creative Officer at BBDO India, was honoured as Prime Time Luminary of the Year

exchange4media Staff Jan 23, 2017 7:48 AM

2.1 million men pledge support for Ariel India’s Dads#ShareTheLoad campaign?blur=25

With strong international expert recognition and big wins at Industry Awards, the campaign is this year’s most recognized Indian campaign at Cannes.

exchange4media Staff Aug 3, 2016 8:08 AM

BBDO's 'Ariel Dads #Share the Load' ad drives premium segment of brand sales by 76%?blur=25

Other than winning the Glass Lion (Gold), the campaign also bagged a metal each in Cyber, Creative Effectiveness, Film and the inaugural Entertainment categories at Cannes

Sarmistha Neogy Jul 25, 2016 8:19 AM

Ariel's ‘Share the Load’ campaign is about equal ownership of chores?blur=25

The new campaign conceptualised by BBDO India questions the stereotype of household chores being a feminine responsibility alone and urges men to participate equally.

Sarmistha Neogy Feb 29, 2016 8:42 AM