share-the-load
Sharat Verma, CMO of Procter & Gamble, and Josy Paul, Chairman, BBDO India, shared insights on the launch of their latest “Share The Load” campaign, the inspiration behind it and more
Kanchan Srivastava Apr 20, 2023 8:34 AM
VMLY&R’s campaign for Unipads and BBDO’s film for Ariel selected for Glass Lions
exchange4media Staff Jun 10, 2022 2:44 PM
The brand is calling this an invitation to partner with like-minded brands that believe in equality and power of representation to #ShareTheLoad
exchange4media Staff Apr 7, 2022 4:17 PM
Delivering a keynote address at the e4m TV First conference, Josy Paul, Chairman & Chief Creative Officer, BBDO India, spoke about how ‘The Best TV Ads always have a Digital Gene’
exchange4media Staff Feb 25, 2022 8:31 AM
The film was launched by a panel comprising Genelia and Ritesh Deshmukh, Dr. Nandita Shah, Akshara Centre (NGO), Sharat Verma, CMO, P&G India & Josy Paul - Chairman & CCO, BBDO India
exchange4media Staff Feb 12, 2022 8:34 AM
Josy Paul, Chairman and Chief Creative Officer of BBDO India, spoke on the opening day of Cannes Lions Live as part of the ‘What I’ve Learnt’ module
exchange4media Staff Jun 23, 2020 8:16 AM
The campaign highlights how the lockdown has caused sleep deprivation in women, who have to juggle between housework and office work
exchange4media Staff May 23, 2020 8:39 AM
Ariel's collaboration with YouTuber Gibi ASMR focuses attention on lack of sleep among women due to the burden of household chores
exchange4media Staff Apr 11, 2020 9:45 AM
With the previous campaign being a blockbuster, we asked industry observers what they thought about the latest offering
Misbaah Mansuri Jan 31, 2019 8:24 AM
With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told
Misbaah Mansuri Jul 19, 2018 8:54 AM
After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry
Misbaah Mansuri Jun 14, 2018 8:54 AM
Ariel has been endorsing the cause of equality within the household through its #ShareTheLoad campaign since 2015, which has been its most rewarded and prestigious movement on social equality.
exchange4media Staff May 16, 2018 5:43 PM
Media buying and selling has moved from being relationships led to being more data and analytics led, Debraj Tripathy
Dolly Mahayan Nov 6, 2017 8:29 AM
At the third edition of the exchange4media Prime Time Awards Josy Paul, Chairman & Chief Creative Officer at BBDO India, was honoured as Prime Time Luminary of the Year
exchange4media Staff Jan 23, 2017 7:48 AM
With strong international expert recognition and big wins at Industry Awards, the campaign is this year’s most recognized Indian campaign at Cannes.
exchange4media Staff Aug 3, 2016 8:08 AM
Other than winning the Glass Lion (Gold), the campaign also bagged a metal each in Cyber, Creative Effectiveness, Film and the inaugural Entertainment categories at Cannes
Sarmistha Neogy Jul 25, 2016 8:19 AM
The new campaign conceptualised by BBDO India questions the stereotype of household chores being a feminine responsibility alone and urges men to participate equally.
Sarmistha Neogy Feb 29, 2016 8:42 AM
