senco-gold
Gabbi’s association with Everlite comes at a time when lightweight jewellery is becoming increasingly relevant to how younger consumers shop, style and wear their jewellery
e4m Staff Aug 26, 2026 4:37 PM
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
For jewellery marketers particularly, Gudi Padwa has evolved beyond a regional festival into a key commercial opportunity blending tradition, investment behaviour and occasion-led marketing
Sunidhi Vijay Mar 19, 2026 9:34 AM
Joita Sen, Director and Head of Marketing and Design at Senco Gold and Diamonds, shares how the marketing playbook of jewellery brands has evolved over the years
Sunidhi Vijay Feb 9, 2026 9:19 AM
With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle
Sunidhi Vijay Nov 24, 2025 9:20 AM
Jewellery ad volumes for August–September 2025 grew 130% over 2023 levels and 93% over 2024, according to TAM Media Research
Pooja Yadav Oct 22, 2025 9:04 AM
Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras
e4m Staff Oct 14, 2025 3:37 PM
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into the luxury space, its expansion plans, marketing campaign, and more
Simran Sabherwal Mar 18, 2025 12:28 PM
The film showcases how love transcends words and is communicated through expressions
e4m Staff Feb 10, 2025 3:39 PM
The partnership will be marked by a series of promotional campaigns, including digital marketing initiatives, social media engagement
The campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja
As an in-film branding partner, Senco Gold and Diamonds will showcase their exquisite jewellery in the movie and unveil an exclusive limited edition bridal collection
exchange4media Staff Jun 26, 2023 2:59 PM
Launches music video - ‘Lilabali’ on traditional Bengali wedding to promote bridal jewellery
exchange4media Staff Apr 17, 2023 5:05 PM
The film was shot entirely on iPhone within a span of 10 hours
exchange4media Staff Mar 11, 2023 1:00 PM
The campaign has been launched to mark International Women’s Day
exchange4media Staff Mar 4, 2023 9:40 AM
In the campaign, Kiara is promoting the brand’s heart-shaped solitaire diamond jewellery collection
exchange4media Staff Feb 13, 2023 4:47 PM
